The Finances of 7 Famous Companies, Visualized

For most consumer-facing companies, profit is a product of two factors: revenue and expenses. Revenue is the income generated by the sale or rental of a company’s goods and services, as well as income earned through investment. Expenses generally include the cost of goods sold […]

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delegating work

How to Get Better at Delegating

Business leadership isn’t about doing more than everyone else: A talented manager is one who can build a team that they are comfortable delegating work to. This ensures that the workload is fairly distributed and everyone can work to their full potential. In fact, CEOs […]

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A Small Business Guide to Google My Business

A Small Business Guide to Google My Business

Google My Business is a relatively new marketing tool that gives business owners more control over the way their company appears in search results.   Although it has been around since June 2014, Google My Business is truly coming of age at the start of […]

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OK, Google: How to Optimize a Site for Voice Search

Google voice search is changing the way users search for the information they need. Nearly two-thirds of all smartphone users have used voice search to find local business information in the last 12 months. Over a quarter of desktop, laptop, and tablet users, too. The […]

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small business guide to youtube

A Small Business Guide to Youtube Marketing

By the year 2021, a million minutes of video will cross the internet every second of the day. And as soon as 2019, video content will account for 80% of all internet traffic. With 1.3 billion annual YouTube users, every small business needs to get […]

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advertising for instagram

A Small Business Guide to Advertising on Instagram

As more and more brands join Instagram and the feed becomes more competitive, it can be harder for a small business to stand out. But Instagram ads have become an enticing avenue for businesses looking to increase engagement (and profits, too). With nearly three-quarters of […]

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business comeback examples

How 8 Companies Came Back From the Brink

The world of business is full of stories of triumph and disaster, and everyday decisions can determine whether a start-up hits the big time or a corporate behemoth completely collapses. While some of the biggest companies out there might seem all-conquering now, they, too, had […]

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How to Deal With Fake Negative Reviews

If you’re a small business owner, you know how important online reviews can be when it comes to growing your business and attracting new customers. So the last thing you need is someone spreading damaging lies about your business on the web by leaving you […]

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