marketing trends

3 Marketing Trends to Look for in 2018

Marketing is an ever-changing field, shifting as consumers consume new media, find new ways to connect with businesses and each other, and adapt the ways they purchase. In recent years the pace of change has only accelerated, with entire paradigms rising and falling in the […]

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A Small Business Guide to Instagram Stories

Instagram Stories are quick, simple and inexpensive – it’s easy to see why they are an excellent way for small businesses to engage with followers and attract new leads. Whether you already use Instagram for your marketing or not, the stats show that Instagram Stories […]

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professional mentor

How to Find a Professional Mentor

The trajectory for career growth often comes without a roadmap, which makes a professional mentor invaluable. The opportunity to learn from someone who’s been there, done that can be the leg-up you need to take the next step in your career. In fact, 93 percent […]

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social media listening

3 Ways Social Media Listening Can Grow Your Business

If you’re using social media to support your business and generate leads (as you should be!), you may think that posting regularly and monitoring your engagement is enough. But rather than just monitoring, social media listening is what you should be going for to make […]

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success

7 Things You Should Do in Your First Year of Business

Most small business owners work 50 – 60 hours a week, especially during the first year of operation.1 You’ll be busy tackling the basics — creating a business plan, managing the business’s finances, developing a marketing strategy, etc. — and working to fit in all […]

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Office Cliches header

Office Cliches: An Illustrated Guide

We’ve all encountered office speak that crops up a bit too often and doesn’t make much sense. In fact, that’s precisely what makes it so humorous. With these literal illustrations, we guarantee you’ll see these old office clichés in a brand new light. Low-hanging fruit […]

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small business owner education

Educational Resources for Small Business Owners

If there is one thing that’s constant, it’s change. As a small business owner, there are some tried and true practices that will always work best for you and your business. Other areas, however, can always benefit from a little update or improvement every once […]

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