A Small Business Guide to Google My Business

A Small Business Guide to Google My Business

Google My Business is a relatively new marketing tool that gives business owners more control over the way their company appears in search results.   Although it has been around since June 2014, Google My Business is truly coming of age at the start of […]

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word of mouth marketing

Word of Mouth Techniques Your Small Business Needs

In marketing, positive word of mouth is the gold standard. In fact, according to a Nielsen survey on global trust in advertising, consumers rated “recommendations from people I know” as the most trusted form of advertising from among 19 marketing tactics, and a whopping 92 […]

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Female business leaders

Inspiring Women Business Leaders You Should Know

More and more women are founding businesses and leading organizations the world over —  here are 4 women from a lengthy list of female entrepreneurs and leaders that we find particularly inspiring.   Indra Nooyi Indra Nooyi served as the CEO of PepsiCo, the second […]

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Business credit

Key Factors Lenders Use to Measure Business Credit

When entrepreneurs go looking for financing, they have multiple options. For example, they could seek out an angel investor, get a credit card, pledge their future earnings, set up a Kickstarter campaign, tap into their 401(k) or ask their family members for a loan during […]

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vpn software for small businesses

What is a VPN and Does Your Business Need One

Many businesses rely on employees, managers and top-level executives to protect confidential information such as trade secrets, working capital details, internal processes and future product releases, but what happens if this data is shared or leaked online without your permission? Furthermore, your ISP, or internet […]

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OK, Google: How to Optimize a Site for Voice Search

Google voice search is changing the way users search for the information they need. Nearly two-thirds of all smartphone users have used voice search to find local business information in the last 12 months. Over a quarter of desktop, laptop, and tablet users, too. The […]

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