The Finances of 7 Famous Companies, Visualized

For most consumer-facing companies, profit is a product of two factors: revenue and expenses. Revenue is the income generated by the sale or rental of a company’s goods and services, as well as income earned through investment. Expenses generally include the cost of goods sold […]

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delegating work

How to Get Better at Delegating

Business leadership isn’t about doing more than everyone else: A talented manager is one who can build a team that they are comfortable delegating work to. This ensures that the workload is fairly distributed and everyone can work to their full potential. In fact, CEOs […]

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A Small Business Guide to Google My Business

A Small Business Guide to Google My Business

Google My Business is a relatively new marketing tool that gives business owners more control over the way their company appears in search results.   Although it has been around since June 2014, Google My Business is truly coming of age at the start of […]

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word of mouth marketing

Word of Mouth Techniques Your Small Business Needs

In marketing, positive word of mouth is the gold standard. In fact, according to a Nielsen survey on global trust in advertising, consumers rated “recommendations from people I know” as the most trusted form of advertising from among 19 marketing tactics, and a whopping 92 […]

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