10 YouTube Videos That Every Small Business Should Have

Do you remember television? Shows and commercials jostling for attention across dozens of channels around the clock? Today, YouTube has swallowed up much of the attention that we used to give to TV. But when consumers click on YouTube, they don’t choose from a finite television schedule. When they search for a type of video, they expect to find it. Is your video there, waiting for them?

From unboxing videos to how-to guides, YouTube has become the viewer’s friend and teacher. Over the past two years, the world’s consumers have watched over 50,000 years of product review videos on mobile alone. And your customers are three times more likely to watch a tutorial than to read the actual instructions. This is the kind of content your company’s marketing should promote.

Producing the right kind of YouTube content enables your small business to:

  • Connect with new customers.
  • Strengthen brand story and relationship with existing customers.
  • Improve customer experience of your product or service.
  • Extend your reach past the 9 out of 10 businesses that don’t use YouTube.

Headway Capital recently shared some broad advice on how to leverage YouTube as a marketing tool for your small business. But now we’d like to pull focus and take a look at 10 specific video types that can help your small business thrive. We’ve created a new infographic (below) to introduce each video type with top tips to make each one a hit.

 

The Right Type of Video

Making a video takes a lot of effort. So, it’s important to make the right type and avoid the pitfalls that come with each ‘genre.’ A how-to video can capture the attention of somebody who has never heard of your business. You might then use your product in the video and/or include a call to action, such as to visit your shop or sign up to your mailing list.

But you need to choose a how-to topic that matches your brand and with which people need help. Try entering your business keywords into answerthepublic.com. For example, search ‘dog grooming’ and it’s clear that people want to know how to use clippers on their pooch.

There are lots of popular video types that you might not even have considered. Sending your product to influencers and inviting them to make an unboxing video (simply a record of their experience of opening the package!) can get you a bigger audience. And because viewers may trust an influencer’s unboxing video more than they trust your advertising, your business gets to tap into that trust and hopefully convert some new customers.

Our infographic identifies 10 YouTube videos your small business should have, but it also covers some technical and marketing issues that may be troubling you. Have a look through, pick the first video you want to try, and then begin to master these principles. It won’t be long until customers are stumbling over your latest hit.

10 YouTube Videos That Every Small Business Should Have

Sources

  1. YouTube. (2020). YouTube for Press. youtube.com
  2. Platt, J. (2014). The Power of Video for Small Business [Infographic]. animoto.com
  3. HubSpot. (2020). The Ultimate List of Marketing Statistics for 2020. hubspot.com
  4. Smith, K. (2020). 57 Fascinating and Incredible YouTube Statistics. brandwatch.com
  5. Pilon, A. (2020). 20 YouTube Video Ideas to Put on Your Small Business’s Channel. smallbiztrends.com
  6. Murray, P. N. (2013). How Emotions Influence What We Buy. psychologytoday.com
  7. Oxford Reference. (2020). Classical Narrative Structure. oxfordreference.com
  8. English, J. (2017). 6 Super-Actionable Steps to Telling your Brand Story With Video. skeletonproductions.com
  9. FilterGrade. (2018). Lighting Set Ups and Techniques for Product Videos. filtergrade.com
  10. PrintWand. (2013). Should You Use Rhetorical Questions in Advertising? printwand.com
  11. Wyzowl. (2020). How to Write a Video Script (Template Included). wyzowl.com
  12. Vidyard. (2019). How Long Should Videos Be? The Ultimate Guide to Video Length. vidyard.com
  13. Cereal Entrepreneur. (2019). How To Find The Right Topics For YouTube Videos [COMPLETE GUIDE]. cerealentrepreneur.academy
  14. Winn, R. (2020). Best Microphones For YouTube Videos (With Top Creator Picks). podcastinsights.com
  15. Vyond. (2019). How to Make an Instructional Video: 25 Essential Tips. vyond.com
  16. Han, J. (2017). Filming Action Sports – 8 Tips for Better Shooting. cined.com
  17. Lemonlight. (2020). How to Create an Amazing FAQ Video. lemonlight.com
  18. Moon, G. (2011). 10 Tips For Creating a Killer FAQ Page. socialmediatoday.com
  19. Masterclass. (2020). How to Write Conversationally: 7 Tips for Conversational Writing. masterclass.com
  20. Ye, L. (2020). 11 Weasel Words to Avoid in Conversation at All Costs. hubspot.com
  21. Childress, A. (2019). 10 Tips for Convincing Testimonial Videos (With Examples). tutsplus.com
  22. Albright, D. (2019). 7 Best Practices for Making Video Testimonials. uscreen.tv
  23. Shewan, D. (2020). 15 Tips for Filming and Editing Marketing Videos. wordstream.com
  24. Smith, B. (2020). 11 Places to Find Royalty-Free Background Music for Marketing Videos. wordstream.com
  25. Tubular. (2011). 5 Tips for Producing Product Review Videos that Wow. tubularlabs.com
  26. Lua, A. (2020). How to Create Engaging Short Videos for Social Media (Including 7 Excellent Examples). buffer.com
  27. Shahzeidi, A. (2019). How to Use Influencer Video Marketing to Grow Your Brand. jeffbullas.com
  28. Chi, C. (2020). YouTube Analytics: The 15 Metrics That Actually Matter. hubspot.com
  29. Smolder, O. (2017). 5 Influencer Video Marketing Tips. popvideo.com
  30. Teo, A. (2019). Create the Best Unboxing Experience: Build Brand Loyalty Through Packaging Experiences. shipbob.com
  31. Watts, J. (2020). Humanise your brand with behind the scenes videos. dsvideos.co.uk
  32. Ron, S. (2019). How to Tell a Story through Video? visualstorytell.com
  33. American Marketing Association. (2014). Top 4 tips for the best Behind-the-Scenes video for your brand. austinama.org
  34. Ozamiz, K. (2020). 6 Rules for an Effective Video Brainstorm. demoduck.com
  35. Boyechko, S. (2014). How To Shoot B-Roll. transom.org
  36. Price, S. (2020). 6 Tips For Online Employment Videos. monster.com

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Bonnie P

Bonnie is a Chicago transplant who's committed to seeing the world on a dime. As an avid news junkie with a fascination with finance, she loves to help others do more with less.

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