Small Business Guide to Facebook Advertising Header Image

Small Business Guide to Facebook Advertising

Facebook ads are great for business. Used by over one billion people every month, it provides the tools to target your audience by precise demographics. But if your business doesn’t have a large marketing department, where do you start? Our new infographic provides small business […]

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How To Write The Perfect Job Ad

Writing a job ad is an important responsibility. You want to reach as many potential applicants as possible and convince the best ones that it’s worth the effort to apply. How can you ensure your job ad will get the response your business needs? With […]

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social media

A Guide to Social Media Customer Care

Social media is the go-to portal when customers want to reach out. One customer may post a query on your Facebook page, while another tweets you with a complaint. Either way, your reputation is at stake when consumer interaction becomes so public. How can you […]

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12 Things You Should Never Say At Work

12 Things You Should Never Say At Work (and what to say instead)

Office politics can be a tricky affair. It’s easy to say the wrong thing when you’re under stress or you feel you’ve been treated unfairly. Maybe you’ve caused offense by criticizing someone in an unconstructive manner. Or perhaps it’s you who’s been criticized — and […]

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leader header

What Type of Leader Are You?

Start-ups, new products and home businesses require not just great ideas, but great leaders. Leadership can be a rewarding experience, but there are many different ways to lead your team to success. Do you know which is best for you? Could you be a pace-setting […]

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happy customers

9 Ways to Make Your Customers Happy

We live in an age where pretty much anyone can start a business, but the odds of becoming victim to today’s harsh economy or living in the shadow of a rival business can be unfortunately high. While there are many advantages to selling online, it […]

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personal-brand-header

How to build a personal brand online

  The traditional curriculum vitae has had its day. At best, it might form an addendum to a specific job application you make, but even if a potential employer specifically asks for a résumé, you need to be aware that it’s only the start of […]

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Are You a Good Boss?

Knowing where you stand as a boss isn’t always easy. If you’re managing your own business, or running a remote franchise of a bigger concern, you probably don’t have regular, formal assessments that can help you improve your game, and your team’s results. And by […]

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