How To Write The Perfect Job Ad

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Writing a job ad is an important responsibility. You want to reach as many potential applicants as possible and convince the best ones that it’s worth the effort to apply. How can you ensure your job ad will get the response your business needs?

With a few basic principles in place, writing your ad needn’t be a trial. For a start, keep your work count low. Neurologists reckon the internet has reduced the average attention span to around eight seconds — less than a goldfish! Keep your introduction to 40 words or less. If you catch the attention of your dream candidate, they can read the details further on.

Our new infographic breaks the whole process down into straightforward steps to make sure you don’t miss an important element. The time you spend perfecting your job ad will be reflected in the quality of employee you end up taking on.

Recruitment is hard work, but it’s also a time of great optimism. With a little craft, your job ad will help you meet up with the best new talent. Together, you can take your business to the next level.

 

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Sources
Inc.com. 2017. How to Write Job Listings Top Candidates Can’t Resist | inc.com. inc.com
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Monster Hiring Resource Center. (2017). How do I write an effective job advert? monster.co.uk
Do Better Hiring – The RecruitLoop Blog. (2017). 9 Simple Steps to Writing a Compelling Job Advertisement. recruitloop.com
Madgex. (2017). Writing an effective job advert – Getting the basics right . madgex.com
HR4free. (2017). How to Write a Job Advertisement – Sample Acknowledgement of Application Letter. hr4free.com
Recruiting Times. (2015). Company reputation as important as pay for job seekers. Recruitingtimes.org
SmartRecruiters Blog. (2017). Job Ads That Work | How to Write a Job Posting SmartRecruiters. com
CareerFAQs. (2017). How to write a successful job ad. careerfaqs.com
Shore, H. (2012). The Importance of Defining Employee Roles. Activategroupinc.com
Writing effective job responsibilities. (2017). Writing effective job responsibilities/essential functions/competencies. halogensoftware.com
Writing effective job descriptions and person specifications – Recruitment. (2017). Writing effective job descriptions and person specifications – Recruitment. tpp.co.uk
Burke, M. (2016). 10 Reasons Why You Should Include Salary Ranges in Your Job Ads. Socialtalent.com
Monster Hiring Resource Center. (2017). Should I include a salary guide in job adverts? monster.co.uk
Ryan, L. (2015). Put The Salary Range In Your Job Ad, Already! Forbes.com
Faragher, J. (2015). The importance of job location. recruitmentagencynow.com
Forbes Coaches Council. (2016). 10 Ways The Job Application Process Is Changing. Forbes.com
McSpadden, K. (2015). You Now Have a Shorter Attention Span Than a Goldfish. time.com
Tolan, J. (2013). Fear factor: Are your job candidates unqualified or terrified? thenextweb.com

 

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Jennifer G. is a Social Media Associate at Enova International, Inc., and is interested in finding new and creative ways to be financially savvy. Find out more about her on Google+.

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