Barbara Davidson

Babs is a content writer at Enova International, Inc. with a Bachelors in Cinema Studies and English from the University of Illinois (ILL-INI!). She loves binge watching musicals, reading in the (sporadic) Chicago sunshine and discovering great new places to eat. Accio, tacos! Find out more about her on Google+.

Here are my most recent posts

customer retention

Building Meaningful Customer Relationships

Repeat customers are a large profit driver for most small businesses. That’s why it’s crucial to keep in touch with customers, whether they’ve been to your business once or a dozen times. Even a small uptick in repeat business can mean big boosts for your […]

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business accounting

Improve Your Business’s Accounting

No one said it would be easy running a small business, but there are certainly ways to make it easier for yourself. One of the best ways is to make sure you’re up to snuff on your accounting skills — after all, it’s hard to succeed […]

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small business tools

Must-Have Tools for Small Businesses

If you own a small business, you know that there are many obstacles to overcome, not only to get your business up and running but to keep it running (and running well!). The key to this can be summarized in one word: efficiency. The more […]

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marketing trends

3 Marketing Trends to Look for in 2018

Marketing is an ever-changing field, shifting as consumers consume new media, find new ways to connect with businesses and each other, and adapt the ways they purchase. In recent years the pace of change has only accelerated, with entire paradigms rising and falling in the […]

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social media listening

3 Ways Social Media Listening Can Grow Your Business

If you’re using social media to support your business and generate leads (as you should be!), you may think that posting regularly and monitoring your engagement is enough. But rather than just monitoring, social media listening is what you should be going for to make […]

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