Small Business Holiday Planning Guide


Halloween, Thanksgiving, Hanukkah, Christmas and New Year’s Day celebrations all fall within the next three months. Is your company prepared to handle the upcoming influx of business? We created a small business holiday planning guide to jumpstart your process! Take a look.


Guide for Small Biz Holiday Planning

Between October, November and December, there are numerous national holidays and many religious holidays.


2015 Holidays Guide1

Are you prepared for all of these holidays?

We’ve created a step-by-step planning guide for you and your small business:

1. Select Your Holidays

20% to 40%

of annual sales for small businesses happen in November and December.2

Beyond the traditional holidays, be certain you acknowledge the big retail shopping days like Black Friday and Small Business Saturday.

2. How Should You Celebrate?

For all holidays, create offers and sales that compete with big box retailers and appeal to your customers.
Here are some popular options:

Holiday Parties

Social Media
Share Images

Volunteer Events

Holiday Email

Flash Sales, Coupons
and Promo Codes

3. Prep Your Team

Holidays bring family and friends together, so be certain to do the same with your staff. To make sure the season goes off without a hitch, don’t be afraid to delegate tasks and prepare them to achieve holiday goals.

Holiday Hint: Use a shared calendar or smartphone app so your employees know what is going on throughout the season.

4. Marketing & Promotion

Social Media

Share about your upcoming events and special deals every day.

Raffles & Giveaways

Give away your top selling product.

Unique Blog Content

Create one-of-kind content for your small business.

Email Marketing

Offer an exclusive discount to your email list.


Use Facebook or Twitter ads, newspaper ads, or share a special deal on a local website.

5. Go!

of Americans believe in supporting small businesses.3

Once you have finalized your holidays, decided how you’re going to celebrate, prepped your team on happenings and created a marketing plan — it’s time to implement and GO!


1Siemasko, E. (23 October 2014). The small business holiday planning quick guide. Retrieved September 16, 2015 from

2Constant Contact. (n.d.). Holiday Marketing 101. Retrieved September 16, 2015 from

3Grasshopper. (2014). Small business Saturday statistics: Everything you need to know. Retrieved September 16, 2015 from