A Small Business Guide to Advertising on Instagram

Share

advertising for instagramAs more and more brands join Instagram and the feed becomes more competitive, it can be harder for a small business to stand out. But Instagram ads have become an enticing avenue for businesses looking to increase engagement (and profits, too).

With nearly three-quarters of Instagram’s 800 million active users claiming to have a made a purchase under the influence of the photo-sharing site, you don’t need to be a master entrepreneur to see the opportunity. You might want to up your Instagram game, though, if you want to make the most of Instagram’s advertising tools.

There are six different types of ads you can post on Instagram, and each serves a different purpose. The classic single image is a great way to let your audience linger over your product. But it can be more effective to show your product in action, using humor and a personal touch to integrate it into your audience’s social feed.

Instagram Stories is a newer way to create a ‘moment’ with sound, video, and text. You can deliver a more detailed message and an urgent call-to-action to get those users shopping for your brand.

But advertising on Instagram isn’t just about creating captivating imagery. Your business needs to know why it’s creating the ads, the results you want, and how to measure them. Thankfully, because Instagram is part of the Facebook family, you can find access to all sorts of tools and statistics once you get under the hood.

We’ve made it simple for you to figure out what you need and how to go about it. Our new visual guide to advertising on Instagram contains the hows, whys, and best practices for setting up your first campaign.

Over half a billion potential customers are out their scrolling their Instagram feeds right now. What would you like to tell them?

 

instagram advertising

Sources

  1. Instagram. Stand out with Instagram. instagram.com
  2. Benson, Z. (2018). 10 Reasons to Use Instagram for Your Business. business.com
  3. Osman, M. (2018). 18 Instagram Stats Every Marketer Should Know for 2018. sproutsocial.com
  4. Campbell, C. (2018). The Beginner’s Guide to Advertising on Instagram. shopify.co.uk
  5. Evans, B. (2018). Experts Dish Instagram Ad Tips to Save You Major Embarrassment. agorapulse.com
  6. Lua, A. The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram. bufferapp.com
  7. Lauber, G. (2015). 7 Ways Businesses Are Using Carousel Ads. facebook.com
  8. Facebook. Types of ad formats. facebook.com
  9. Facebook. Set up deep links in collection and dynamic ads. facebook.com
  10. Iconosquare. (2018). Iconosquare: Instagram & Facebook Analytics and Management Platform. iconosquare.com
  11. Buzzsumo. (2018). Buzzsumo: Find the Most Shared Content and Key Influencers. buzzsumo.com
  12. Facebook. Create an Instant Experience for ads on Instagram. facebook.com
  13. Instagram. (2018). Instagram Stories ads. instagram.com
  14. Facebook. Guide: Choosing the Right Advertising Objective. facebook.com
  15. Facebook. Create ads with Guided Creation. facebook.com
  16. Adam. (2018). Instagram Ads 101: The Anatomy of An Winning Ad. jarvee.com
  17. Adespresso. (2017). 55 Amazing Instagram Ads Examples To Inspire You. adespresso.com
  18. Allen, J. (2017) Vertical Video Really Might Be More Engaging. stateofdigital.com
  19. York, A. (2018). How to Not Suck at Instagram Hashtags in 2018. sproutsocial.com
  20. Smith, B. (2018). Instagram Ad Best Practices That Will Make You an Outstanding Marketer. adespresso.com
  21. York, A. Best Times to Post on Social Media: 2018 Industry Research. (2018). sproutsocial.com

 

Embed This Image On Your Site (copy code below):

Barbara Davidson

Babs is a content writer at Enova International, Inc. with a Bachelors in Cinema Studies and English from the University of Illinois (ILL-INI!). She loves binge watching musicals, reading in the (sporadic) Chicago sunshine and discovering great new places to eat. Accio, tacos! Find out more about her on Google+.

Comments