Instagram Stories are quick, simple and inexpensive – it’s easy to see why they are an excellent way for small businesses to engage with followers and attract new leads. Whether you already use Instagram for your marketing or not, the stats show that Instagram Stories […]
The trajectory for career growth often comes without a roadmap, which makes a professional mentor invaluable. The opportunity to learn from someone who’s been there, done that can be the leg-up you need to take the next step in your career. In fact, 93 percent […]
If you’re using social media to support your business and generate leads (as you should be!), you may think that posting regularly and monitoring your engagement is enough. But rather than just monitoring, social media listening is what you should be going for to make […]
Most small business owners work 50 – 60 hours a week, especially during the first year of operation.1 You’ll be busy tackling the basics — creating a business plan, managing the business’s finances, developing a marketing strategy, etc. — and working to fit in all […]
We’ve all encountered office speak that crops up a bit too often and doesn’t make much sense. In fact, that’s precisely what makes it so humorous. With these literal illustrations, we guarantee you’ll see these old office clichés in a brand new light. Low-hanging fruit […]
With all that a business owner has to take care of on any given day, marketing is frequently something that goes to the wayside. And if dollars get tight, marketing is often the first place the belt gets tightened. Since business owners will always be […]
If there is one thing that’s constant, it’s change. As a small business owner, there are some tried and true practices that will always work best for you and your business. Other areas, however, can always benefit from a little update or improvement every once […]
Email marketing is a strong marketing tool when used effectively. Not only is it low- to no-cost, it’s also an easy way to connect with customers on a regular basis and has proven to be more effective than other marketing methods. However, because of its […]
When you try anything for the first time, you’re likely to at least make one mistake. No matter how much research you do or how much you study, there isn’t a replacement for firsthand experience. That includes starting your first small business. Business classes and […]
The digital revolution has created endless opportunities for small businesses with big ideas. Unfortunately, as with all the best things, this comes at a cost: vulnerability to online fraud. What can you do to make sure your business is safe from cyber attacks? Cyber crimes […]