Email marketing is a strong marketing tool when used effectively. Not only is it low- to no-cost, it’s also an easy way to connect with customers on a regular basis and has proven to be more effective than other marketing methods. However, because of its […]
When you try anything for the first time, you’re likely to at least make one mistake. No matter how much research you do or how much you study, there isn’t a replacement for firsthand experience. That includes starting your first small business. Business classes and […]
The digital revolution has created endless opportunities for small businesses with big ideas. Unfortunately, as with all the best things, this comes at a cost: vulnerability to online fraud. What can you do to make sure your business is safe from cyber attacks? Cyber crimes […]
No matter how flawless your customer service practices are, you will inevitably be faced with an unhappy customer who may post their feelings online. Now potential customers that have never even been exposed to your product or service may opt to use a competitor based […]
Dana Clarke, Managing Partner at Luxury Lighting, knows that customization is important to customers. Luxury Lighting creates unique interior and exterior lighting schemes that have kept customers coming back. Their one-of-a-kind aesthetic has been honed over 20 years in both high-end commercial spaces and residential […]
Glassdoor offers employees the chance to anonymously review their boss. This can be a great bottom-up way of sharing information and keeping standards high. Unfortunately, it means that some employers get given a rough ride even if it is undeserved. So what can you do […]
Whether your company’s website is managed internally or externally, your “About” page is something you should have input into as the owner of your business. It’s the page that can tell your brand’s “story” like no other page can. Visitors who are checking out your […]
Dogs are the best. If you share your home with one, then it probably breaks both of your hearts each time you leave the house to go to work. Dogs make our lives a million times better — so why shouldn’t you take your dog […]
Whether you’re just starting your small business, or you’re a seasoned veteran, sculpting the right online presence can be a challenge. For the new entrepreneur, you may not even have your brand established. For the experienced small business owner, you may feel confident in your […]
Sometimes when you start your own business, you can feel pretty alone. There is a lot of responsibility that falls on your shoulders, and it isn’t always work you can ask others to take on. While this feeling can be isolating within the sphere of […]