Google My Business is a relatively new marketing tool that gives business owners more control over the way their company appears in search results. Although it has been around since June 2014, Google My Business is truly coming of age at the start of […]
Running and growing your business requires access to capital. In ideal circumstances, you will have enough working capital to manage expenses — both expected unexpected. Unfortunately, reality can be far from ideal, and in many cases, business owners must consider borrowing funds to cover their […]
In marketing, positive word of mouth is the gold standard. In fact, according to a Nielsen survey on global trust in advertising, consumers rated “recommendations from people I know” as the most trusted form of advertising from among 19 marketing tactics, and a whopping 92 […]
More and more women are founding businesses and leading organizations the world over — here are 4 women from a lengthy list of female entrepreneurs and leaders that we find particularly inspiring. Indra Nooyi Indra Nooyi served as the CEO of PepsiCo, the second […]
When entrepreneurs go looking for financing, they have multiple options. For example, they could seek out an angel investor, get a credit card, pledge their future earnings, set up a Kickstarter campaign, tap into their 401(k) or ask their family members for a loan during […]
Many businesses rely on employees, managers and top-level executives to protect confidential information such as trade secrets, working capital details, internal processes and future product releases, but what happens if this data is shared or leaked online without your permission? Furthermore, your ISP, or internet […]
Google voice search is changing the way users search for the information they need. Nearly two-thirds of all smartphone users have used voice search to find local business information in the last 12 months. Over a quarter of desktop, laptop, and tablet users, too. The […]
It can feel overwhelming finding funding for your small business, especially if it’s your first time trying to secure a business loan. There are so many different lenders with different requirements and products, it can feel like another job trying to make sense of it […]
Bill Gates once said “We all need people who will give us feedback. That’s how we improve.” But of course the feedback we receive isn’t limited to select people — a few of our colleagues or employees — it comes in many ways, and through […]
By the year 2021, a million minutes of video will cross the internet every second of the day. And as soon as 2019, video content will account for 80% of all internet traffic. With 1.3 billion annual YouTube users, every small business needs to get […]