ABout us page

How to Create an Effective About Us Page

Whether your company’s website is managed internally or externally, your “About” page is something you should have input into as the owner of your business. It’s the page that can tell your brand’s “story” like no other page can. Visitors who are checking out your […]

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How to Make Your Business Card More Engaging

As a business owner, the importance of networking is probably not lost on you. Not only can you use it for ways to improve your business operations, but as the “face” of your business, it can help you generate sales and referrals. Unfortunately, the business […]

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Small Business Guide to Facebook Advertising Header Image

Small Business Guide to Facebook Advertising

Facebook ads are great for business. Used by over one billion people every month, it provides the tools to target your audience by precise demographics. But if your business doesn’t have a large marketing department, where do you start? Our new infographic provides small business […]

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How To Write The Perfect Job Ad

Writing a job ad is an important responsibility. You want to reach as many potential applicants as possible and convince the best ones that it’s worth the effort to apply. How can you ensure your job ad will get the response your business needs? With […]

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social media

A Guide to Social Media Customer Care

Social media is the go-to portal when customers want to reach out. One customer may post a query on your Facebook page, while another tweets you with a complaint. Either way, your reputation is at stake when consumer interaction becomes so public. How can you […]

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networking

How to Use Your Network to Improve Your Business

One of the biggest obstacles new business owners face is building up a base of customers. You can market through social media channels, hand out coupons and more, but gimmicks can’t always close the deal. If your business is stagnant and you’re not sure why, […]

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personal-brand-header

How to build a personal brand online

  The traditional curriculum vitae has had its day. At best, it might form an addendum to a specific job application you make, but even if a potential employer specifically asks for a résumé, you need to be aware that it’s only the start of […]

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Mobile Marketing Tips

For years, marketers were told that the number of global mobile device users would eventually surpass desktop. In 2014, that prediction came true and changed the face of marketing forever. 80% of Internet users own a smartphone.1 There isn’t a question of whether or not mobile marketing is valuable anymore — the data says it all.

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