There are so many factors an entrepreneur must consider when building their business: capital, location, resources, production and so much more. A business must work like a well-oiled machine in order to be successful — if one gear breaks, the rest of the machine can’t complete the task at hand. One of the largest gears […]
Writing a job ad is an important responsibility. You want to reach as many potential applicants as possible and convince the best ones that it’s worth the effort to apply. How can you ensure your job ad will get the response your business needs? With a few basic principles in place, writing your ad […]
Social media is the go-to portal when customers want to reach out. One customer may post a query on your Facebook page, while another tweets you with a complaint. Either way, your reputation is at stake when consumer interaction becomes so public. How can you ensure customer satisfaction without compromising your brand? By learning […]
The traditional curriculum vitae has had its day. At best, it might form an addendum to a specific job application you make, but even if a potential employer specifically asks for a résumé, you need to be aware that it’s only the start of them checking you out — with some asserting that your […]
For years, marketers were told that the number of global mobile device users would eventually surpass desktop. In 2014, that prediction came true and changed the face of marketing forever. 80% of Internet users own a smartphone.1 There isn’t a question of whether or not mobile marketing is valuable anymore — the data says it all.
Big or small, all businesses need growth strategies. If you want to grow your small business into a big business, you need to think big. Even if you prefer to stay small, there are big-business-based ideas that can translate into growth strategies for small businesses.
Small business owners have a lot of hats to wear: salesman, business strategist, customer service rep, general manager, technology support, accountant, marketing master and more. With only so many hours in a week to juggle it all, corners get cut and left behind. It’s one of the reasons why starting a business can be so challenging. No matter how many hats you wear, the responsibilities of each role are crucial to the overall success of your business, with little room for error.
In the Internet age, online reviews can make or break your business. Consumers aren’t limited to friends’ recommendations or co-workers’ connections; they can consult millions of opinions with a click of a button through online review sites. As a result, advertising for your business is no longer solely in your hands as the business owner. Customers now have a say in who trusts your company, regardless of the message you put out on print ads, social or other marketing mediums.
From finance to customer support, it takes intuitive tools and resources to run all aspects of your small business. We’ve broken down, based on the different needs of the different parts of your business, the best tools available to you and your small biz. Whether you need something to help manage meetings, distribute content, communicate […]
It’s that time of year again. The time when snow starts to fall, lights start to glow and business starts to boom. The holiday season is in full swing, and even though it’s a little late in the game to map out your small business marketing strategy, there’s still time to make this season a […]