small business linkedIn

A Small Business Guide to LinkedIn

LinkedIn is the definitive social media platform for the professional community. But while 30 million companies have LinkedIn profiles, many small business owners continue to resist or delay signing up. Who needs another social media network, right? Especially one targeted for use during work hours! […]

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A Small Business Guide to Google My Business

A Small Business Guide to Google My Business

Google My Business is a relatively new marketing tool that gives business owners more control over the way their company appears in search results.   Although it has been around since June 2014, Google My Business is truly coming of age at the start of […]

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word of mouth marketing

Word of Mouth Techniques for Small Businesses

In marketing, positive word of mouth is the gold standard. In fact, according to a Nielsen survey on global trust in advertising, consumers rated “recommendations from people I know” as the most trusted form of advertising from among 19 marketing tactics, and a whopping 92 […]

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OK, Google: How to Optimize a Site for Voice Search

Google voice search is changing the way users search for the information they need. Nearly two-thirds of all smartphone users have used voice search to find local business information in the last 12 months. Over a quarter of desktop, laptop, and tablet users, too. The […]

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small business guide to youtube

A Small Business Guide to Youtube Marketing

By the year 2021, a million minutes of video will cross the internet every second of the day. And as soon as 2019, video content will account for 80% of all internet traffic. With 1.3 billion annual YouTube users, every small business needs to get […]

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advertising for instagram

A Small Business Guide to Advertising on Instagram

As more and more brands join Instagram and the feed becomes more competitive, it can be harder for a small business to stand out. But Instagram ads have become an enticing avenue for businesses looking to increase engagement (and profits, too). With nearly three-quarters of […]

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facebook chat bots

A Small Business Guide to Facebook Chatbots

Facebook chatbots are becoming an increasingly important aspect of how customer service is managed. Global research firm Gartner predicts that chatbots will power 85% of customer service interactions by 2020, while 80% of businesses say they currently use or are planning to use chatbots. So, […]

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business comeback examples

How 8 Companies Came Back From the Brink

The world of business is full of stories of triumph and disaster, and everyday decisions can determine whether a start-up hits the big time or a corporate behemoth completely collapses. While some of the biggest companies out there might seem all-conquering now, they, too, had […]

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