How to Make Your Business Card More Engaging

As a business owner, the importance of networking is probably not lost on you. Not only can you use it for ways to improve your business operations, but as the “face” of your business, it can help you generate sales and referrals. Unfortunately, the business […]

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Small Business Guide to Facebook Advertising

Facebook ads are great for business. Used by over one billion people every month, it provides the tools to target your audience by precise demographics. But if your business doesn’t have a large marketing department, where do you start? Our new infographic provides small business […]

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How To Write The Perfect Job Ad

Writing a job ad is an important responsibility. You want to reach as many potential applicants as possible and convince the best ones that it’s worth the effort to apply. How can you ensure your job ad will get the response your business needs? With […]

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social media

A Guide to Social Media Customer Care

Social media is the go-to portal when customers want to reach out. One customer may post a query on your Facebook page, while another tweets you with a complaint. Either way, your reputation is at stake when consumer interaction becomes so public. How can you […]

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How to build a personal brand online

  The traditional curriculum vitae has had its day. At best, it might form an addendum to a specific job application you make, but even if a potential employer specifically asks for a résumé, you need to be aware that it’s only the start of […]

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Mobile Marketing Tips

For years, marketers were told that the number of global mobile device users would eventually surpass desktop. In 2014, that prediction came true and changed the face of marketing forever. 80% of Internet users own a smartphone.1 There isn’t a question of whether or not mobile marketing is valuable anymore — the data says it all.

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Big Business Ideas That Work for Small Businesses

Big or small, all businesses need growth strategies. If you want to grow your small business into a big business, you need to think big. Even if you prefer to stay small, there are big-business-based ideas that can translate into growth strategies for small businesses.

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Business Travel Tips for Before, During and After Your Trip

Domestic business travel costs businesses approximately $112 billion annually.1 For some businesses it’s a necessity, while others use it to build client relationships. Traveling for business gives you the opportunity to expand your business, meet your peers and get to know a new city! It’s no wonder businesses choose to conduct business on the road.

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8 Marketing Mistakes New Businesses Make

Small business owners have a lot of hats to wear: salesman, business strategist, customer service rep, general manager, technology support, accountant, marketing master and more. With only so many hours in a week to juggle it all, corners get cut and left behind. It’s one of the reasons why starting a business can be so challenging. No matter how many hats you wear, the responsibilities of each role are crucial to the overall success of your business, with little room for error.

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