7 Ways to Drastically Cut Your Small Business Expenses

How Small Businesses Can Cut Costs and Avoid Layoffs

If your business is struggling, you might need to take drastic measures to turn the ship around and improve your bottom line. But how can you cut costs when your biggest expense is paying your staff? Layoffs are typically one of the last-resort efforts to […]

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5 Things You Must Know Before Your Next Networking Event

How to Network More Strategically

No matter how much you rely on digital communication for your day-to-day operations, in-person networking is still the most impactful way to generate leads and prospects for your enterprise. From your elevator pitch to your actual networking skills, practice truly does make you better. But […]

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small business linkedIn

A Small Business Guide to LinkedIn

LinkedIn is the definitive social media platform for the professional community. But while 30 million companies have LinkedIn profiles, many small business owners continue to resist or delay signing up. Who needs another social media network, right? Especially one targeted for use during work hours! […]

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A Small Business Guide to Google My Business

A Small Business Guide to Google My Business

Google My Business is a relatively new marketing tool that gives business owners more control over the way their company appears in search results.   Although it has been around since June 2014, Google My Business is truly coming of age at the start of […]

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word of mouth marketing

Word of Mouth Techniques for Small Businesses

In marketing, positive word of mouth is the gold standard. In fact, according to a Nielsen survey on global trust in advertising, consumers rated “recommendations from people I know” as the most trusted form of advertising from among 19 marketing tactics, and a whopping 92 […]

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OK, Google: How to Optimize a Site for Voice Search

Google voice search is changing the way users search for the information they need. Nearly two-thirds of all smartphone users have used voice search to find local business information in the last 12 months. Over a quarter of desktop, laptop, and tablet users, too. The […]

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