For years, marketers were told that the number of global mobile device users would eventually surpass desktop. In 2014, that prediction came true and changed the face of marketing forever. 80% of Internet users own a smartphone.1 There isn’t a question of whether or not mobile marketing is valuable anymore — the data says it all.
As a small business owner, you’ve committed substantial time and effort into the prosperity of your business. What about your own professional growth as an entrepreneur? Investing in yourself is just as lucrative to your success as an investment in your business. Take some time […]
Big or small, all businesses need growth strategies. If you want to grow your small business into a big business, you need to think big. Even if you prefer to stay small, there are big-business-based ideas that can translate into growth strategies for small businesses.
Domestic business travel costs businesses approximately $112 billion annually.1 For some businesses it’s a necessity, while others use it to build client relationships. Traveling for business gives you the opportunity to expand your business, meet your peers and get to know a new city! It’s no wonder businesses choose to conduct business on the road.
Small business owners have a lot of hats to wear: salesman, business strategist, customer service rep, general manager, technology support, accountant, marketing master and more. With only so many hours in a week to juggle it all, corners get cut and left behind. It’s one of the reasons why starting a business can be so challenging. No matter how many hats you wear, the responsibilities of each role are crucial to the overall success of your business, with little room for error.
In the Internet age, online reviews can make or break your business. Consumers aren’t limited to friends’ recommendations or co-workers’ connections; they can consult millions of opinions with a click of a button through online review sites. As a result, advertising for your business is no longer solely in your hands as the business owner. Customers now have a say in who trusts your company, regardless of the message you put out on print ads, social or other marketing mediums.