word of mouth marketing

Word of Mouth Techniques Your Small Business Needs

In marketing, positive word of mouth is the gold standard. In fact, according to a Nielsen survey on global trust in advertising, consumers rated “recommendations from people I know” as the most trusted form of advertising from among 19 marketing tactics, and a whopping 92 […]

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Female business leaders

Inspiring Women Business Leaders You Should Know

More and more women are founding businesses and leading organizations the world over —  here are 4 women from a lengthy list of female entrepreneurs and leaders that we find particularly inspiring.   Indra Nooyi Indra Nooyi served as the CEO of PepsiCo, the second […]

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