Small Business Guide to Facebook Advertising

Posted on 27th Mar, 2017 by Barbara Davidson

Facebook ads are great for business. Used by over one billion people every month, it provides the tools to target your audience by precise demographics. But if your business doesn’t have a large marketing department, where do you start?

Our new infographic provides small business owners an easy-to-follow, step-by-step plan to set up and run your Facebook ad campaign. It provides a straightforward introduction to some of the website’s more specific requirements, and some handy advice on how to tweak for your particular business.

If you’re not using Facebook ads yet, you’re missing out on a great opportunity. Don’t be afraid to dive in and use the world’s biggest social media site to give you the edge over your competitors.

Sources
Baltagalvis, A. (2017). The Beginner’s Guide to Facebook Advertising. oberlo.com
eMarketer. (2016). Social Media Platforms that Produce the Best ROI According to Social Media Marketers Worldwide, March 2016 (% of respondents). emarketer.com
Carter, B. (2014). Why Every Business Should Spend at Least $1 per Day on Facebook Ads. moz.com
Facebook. Advertising Objective. facebook.com
Facebook. Why would my actual daily spend be different from my daily budget? facebook.com
Facebook Business. Lifetime Budget. facebook.com
Facebook Business. Increase Website visitors and sales. facebook.com
Lua, A. (2017). The Complete Guide to Facebook Ads Manager: How to Create, Manage, Analyze Your Facebook Ads. bufferapp.com
Facebook. Targeting. facebook.com
Patel, N. (2014). How Much Should Small Businesses Spend on Facebook Ads? (Hint: there’s a way to find out). adespresso.com

About Barbara Davidson

Babs is a content writer at Enova International, Inc. with a Bachelors in Cinema Studies and English from the University of Illinois (ILL-INI!). She loves binge watching musicals, reading in the (sporadic) Chicago sunshine and discovering great new places to eat. Accio, tacos! Find out more about her on Google+.