{"id":65,"date":"2014-06-27T17:03:04","date_gmt":"2014-06-27T17:03:04","guid":{"rendered":"https:\/\/headwaycapital.com\/blog\/?p=65"},"modified":"2020-10-05T15:16:43","modified_gmt":"2020-10-05T20:16:43","slug":"using-twitter-for-your-business","status":"publish","type":"post","link":"https:\/\/www.headwaycapital.com\/blog\/using-twitter-for-your-business\/","title":{"rendered":"Using Twitter for Your Business"},"content":{"rendered":"

Twitter has 255 million monthly active users that send up to 500 million tweets per day.1<\/sup> So if you are a business owner and are not active on
\nTwitter yet, we have to ask \u2014 why not<\/em>? Twitter is a social networking platform where businesses are presented with the unique opportunity to
\ndirectly connect with their customers and receive feedback in real time.<\/p>\n

Recent studies have revealed that small businesses that use social media, specifically Twitter, have seen improvements in their overall sales, customer
\nbase and feedback.2 <\/sup>74 percent of small-business owners that have used Twitter as a marketing tool feel it\u2019s worth the time they invest. 3<\/sup><\/p>\n

No matter what kind of business you operate, your customer base is likely already using Twitter. According to a survey conducted by Twitter and global
\nresearch firm Market Probe International, those who follow your business on Twitter are more likely to purchase products from you in the future. 2 <\/sup>Therefore, reaching out and connecting to those who are interested in your brand and product is monetarily beneficial.<\/p>\n

Creating a Twitter account gives your business potential to increase brand awareness.4<\/sup> By tweeting events, promotions and sales, you\u2019re giving
\nyour business a voice that your customers can relate to and identify with. Crafting a brand helps harbor a long-term relationship with your growing
\ncustomer base.<\/p>\n

On Twitter, you also have the chance to monitor the conversation surrounding your brand. You are able to read what your customers think of your business,
\nproducts and customer service. This allows you the chance to engage in a dialogue directly with your consumers. Whether someone is tweeting about faults in
\nyour business or singing your praises, you have the chance to converse with them about what\u2019s on their mind. Connecting with your consumers will be
\nbeneficial to building your overall relationship in the long run.<\/p>\n

With social media becoming more popular, more than 80 percent of small-business owners plan to use it more.5 <\/sup>Twitter, when used efficiently, can
\nbe a great way to generate new revenue and add value to your business.<\/p>\n

References
\n1. https:\/\/about.twitter.com\/company
\n2. https:\/\/blog.twitter.com\/2013\/survey-how-small-and-medium-sized-businesses-benefit-from-their-twitter-presence
\n3. https:\/\/blog.twitter.com\/2014\/new-insights-on-how-to-use-twitter-for-your-business
\n4. http:\/\/www.sage.co.uk\/business-advice\/running-a-business\/infographic-social-media.html#.U6M5DfRg7r8
\n5. http:\/\/www.sage.co.uk\/business-advice\/running-a-business\/infographic-social-media.html#.U6x_RPRg5X9<\/p>\n","protected":false},"excerpt":{"rendered":"

Twitter has 255 million monthly active users that send up to 500 million tweets per day.1 So if you are …<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[610],"tags":[123,161,162,164,180],"class_list":["post-65","post","type-post","status-publish","format-standard","hentry","category-marketing-growth","tag-monitor-conversations","tag-social-media","tag-social-media-for-business","tag-social-media-in-business","tag-twitter"],"yoast_head":"\nUsing Twitter for Your Business - Headway Capital Blog<\/title>\n<meta name=\"description\" content=\"Recent studies have revealed that small businesses that use Twitter, have seen improvements in their overall sales, customer base and feedback.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.headwaycapital.com\/blog\/using-twitter-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Twitter for Your Business - 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