{"id":625,"date":"2015-12-02T10:00:56","date_gmt":"2015-12-02T16:00:56","guid":{"rendered":"https:\/\/www.headwaycapital.com\/blog\/?p=625"},"modified":"2020-10-05T16:34:32","modified_gmt":"2020-10-05T21:34:32","slug":"5-last-minute-holiday-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.headwaycapital.com\/blog\/5-last-minute-holiday-marketing-tips\/","title":{"rendered":"5 Last-Minute Holiday Marketing Tips"},"content":{"rendered":"<p>It\u2019s that time of year again. The time when snow starts to fall, lights start to glow and business starts to boom. The holiday season is in full swing, and even though it\u2019s a little late in the game to map out your small business marketing strategy, there\u2019s still time to make this season a success by following some best practices.<\/p>\n<p>Below, we\u2019ve outlined five last-minute marketing tips your small business can use for a successful holiday season!<strong>\u00a0<\/strong><\/p>\n<ol>\n<li><strong> Holiday Sales\/Discounts<br \/>\n<\/strong>Holidays are a common time to give back and offer customers sales and discounts. Since you anticipate high volumes of purchases, you can afford to offer reduced prices. And it\u2019s important not to be left behind by competitors who are offering lower prices!<\/p>\n<ul>\n<li>Consider limited-time offers for the holiday months to incentivize customers to hurry their purchases.<\/li>\n<li>Days before Christmas, offer an enticement to your retail and service customers, and you will most likely attract many buyers who are in a desperate search to find the right gift at the right price.<\/li>\n<\/ul>\n<\/li>\n<li><strong style=\"line-height: 1.5\">Holiday Card<br \/>\n<\/strong>Personalize your approach and send a holiday card!<\/p>\n<ul>\n<li>Let your customers know how appreciative you are for their support throughout the year and send them a nice, festive holiday card.<\/li>\n<li>Make sure to include a holiday promotional code, a thank-you message and sincere warm wishes for the holiday.<\/li>\n<\/ul>\n<\/li>\n<li><strong style=\"line-height: 1.5\">Utilize Social Media<br \/>\n<\/strong>Since social media is so popular and relevant throughout the rest of the year, it makes sense that during the holidays it\u2019s an extremely valuable tool to market your business.<\/p>\n<ul>\n<li>Social media is a fantastic resource to promote sales and contests, and to play off seasonal hashtags. (#stockingstuffers #giftideas #lastminutedeals)<\/li>\n<li>Social media is also a great tool to route customers back to the website for e-commerce sales.<\/li>\n<li>Posting beautiful holiday images on social media will evoke emotion from your customers, promptly getting them into the holiday (and shopping) spirit!<\/li>\n<\/ul>\n<\/li>\n<li><strong style=\"line-height: 1.5\">Share Useful Tips<br \/>\n<\/strong>Sharing innovative and useful tips and tricks with customers is a great way to draw attention and gain credibility.<\/p>\n<ul>\n<li>Offer any and all kinds of tips, from recipes to DIY decorating.<\/li>\n<li>Practical and useful tips will be strongly valued as the holidays creep up and customers start to panic over what to make for Christmas dinner or how to decorate the house for New Year\u2019s Eve.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Host an Event<br \/>\n<\/strong>Give back and host an open house or holiday party for your current, new and future customers.<\/p>\n<ul>\n<li>Offer giveaways and exclusive sales while letting guests enjoy yummy treats and beverages.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>Make sure you have a sign-up for your newsletter or email list!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s that time of year again. The time when snow starts to fall, lights start to glow and business starts &#8230;<\/p>\n","protected":false},"author":5,"featured_media":626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[610],"tags":[90,91,113,161,162],"class_list":["post-625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-growth","tag-holiday-marketing","tag-holiday-planning","tag-marketing","tag-social-media","tag-social-media-for-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Last-Minute Holiday Marketing Tips - Headway Capital Blog<\/title>\n<meta name=\"description\" content=\"We\u2019ve outlined five last-minute holiday marketing tips your small business can use for a successful holiday season!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.headwaycapital.com\/blog\/5-last-minute-holiday-marketing-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Last-Minute Holiday Marketing Tips - Headway Capital Blog\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve outlined five last-minute holiday marketing tips your small business can use for a successful holiday season!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.headwaycapital.com\/blog\/5-last-minute-holiday-marketing-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Headway Capital Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-02T16:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-05T21:34:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2015\/10\/171-HC-Last-Minute-Holiday-Marketing-Tips_1a02.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"792\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Liz King\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Liz King\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Last-Minute Holiday Marketing Tips - Headway Capital Blog","description":"We\u2019ve outlined five last-minute holiday marketing tips your small business can use for a successful holiday season!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.headwaycapital.com\/blog\/5-last-minute-holiday-marketing-tips\/","og_locale":"en_US","og_type":"article","og_title":"5 Last-Minute Holiday Marketing Tips - Headway Capital Blog","og_description":"We\u2019ve outlined five last-minute holiday marketing tips your small business can use for a successful holiday season!","og_url":"https:\/\/www.headwaycapital.com\/blog\/5-last-minute-holiday-marketing-tips\/","og_site_name":"Headway Capital Blog","article_published_time":"2015-12-02T16:00:56+00:00","article_modified_time":"2020-10-05T21:34:32+00:00","og_image":[{"width":792,"height":400,"url":"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2015\/10\/171-HC-Last-Minute-Holiday-Marketing-Tips_1a02.jpg","type":"image\/jpeg"}],"author":"Liz King","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Liz King","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.headwaycapital.com\/blog\/5-last-minute-holiday-marketing-tips\/#article","isPartOf":{"@id":"https:\/\/www.headwaycapital.com\/blog\/5-last-minute-holiday-marketing-tips\/"},"author":{"name":"Liz King","@id":"https:\/\/www.headwaycapital.com\/blog\/#\/schema\/person\/d2b628fc9954d20586772d6ccb0fe1c6"},"headline":"5 Last-Minute Holiday Marketing Tips","datePublished":"2015-12-02T16:00:56+00:00","dateModified":"2020-10-05T21:34:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.headwaycapital.com\/blog\/5-last-minute-holiday-marketing-tips\/"},"wordCount":440,"image":{"@id":"https:\/\/www.headwaycapital.com\/blog\/5-last-minute-holiday-marketing-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2015\/10\/171-HC-Last-Minute-Holiday-Marketing-Tips_1a02.jpg","keywords":["Holiday Marketing","Holiday Planning","Marketing","Social Media","Social media for business"],"articleSection":["Marketing and Growth"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.headwaycapital.com\/blog\/5-last-minute-holiday-marketing-tips\/","url":"https:\/\/www.headwaycapital.com\/blog\/5-last-minute-holiday-marketing-tips\/","name":"5 Last-Minute Holiday Marketing Tips - Headway Capital Blog","isPartOf":{"@id":"https:\/\/www.headwaycapital.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.headwaycapital.com\/blog\/5-last-minute-holiday-marketing-tips\/#primaryimage"},"image":{"@id":"https:\/\/www.headwaycapital.com\/blog\/5-last-minute-holiday-marketing-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2015\/10\/171-HC-Last-Minute-Holiday-Marketing-Tips_1a02.jpg","datePublished":"2015-12-02T16:00:56+00:00","dateModified":"2020-10-05T21:34:32+00:00","author":{"@id":"https:\/\/www.headwaycapital.com\/blog\/#\/schema\/person\/d2b628fc9954d20586772d6ccb0fe1c6"},"description":"We\u2019ve outlined five last-minute holiday marketing tips your small business can use for a successful holiday season!","breadcrumb":{"@id":"https:\/\/www.headwaycapital.com\/blog\/5-last-minute-holiday-marketing-tips\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.headwaycapital.com\/blog\/5-last-minute-holiday-marketing-tips\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.headwaycapital.com\/blog\/5-last-minute-holiday-marketing-tips\/#primaryimage","url":"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2015\/10\/171-HC-Last-Minute-Holiday-Marketing-Tips_1a02.jpg","contentUrl":"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2015\/10\/171-HC-Last-Minute-Holiday-Marketing-Tips_1a02.jpg","width":792,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.headwaycapital.com\/blog\/5-last-minute-holiday-marketing-tips\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.headwaycapital.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing and Growth","item":"https:\/\/www.headwaycapital.com\/blog\/category\/marketing-growth\/"},{"@type":"ListItem","position":3,"name":"5 Last-Minute Holiday Marketing Tips"}]},{"@type":"WebSite","@id":"https:\/\/www.headwaycapital.com\/blog\/#website","url":"https:\/\/www.headwaycapital.com\/blog\/","name":"Headway Capital Blog","description":"Your source for the latest news, tools, tips and resources to help your small business succeed.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.headwaycapital.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.headwaycapital.com\/blog\/#\/schema\/person\/d2b628fc9954d20586772d6ccb0fe1c6","name":"Liz King","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2016\/07\/liz-150x150.jpg","url":"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2016\/07\/liz-150x150.jpg","contentUrl":"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2016\/07\/liz-150x150.jpg","caption":"Liz King"},"description":"Liz King is a content writer at Enova International, Inc. with a Bachelors of Communication from Ohio University. She has a passion for budget-friendly interior design and free ways to have fun on the weekends.","url":"https:\/\/www.headwaycapital.com\/blog\/author\/ekingenova-com\/"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/posts\/625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/comments?post=625"}],"version-history":[{"count":2,"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/posts\/625\/revisions"}],"predecessor-version":[{"id":2815,"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/posts\/625\/revisions\/2815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/media\/626"}],"wp:attachment":[{"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/media?parent=625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/categories?post=625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/tags?post=625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}