{"id":535,"date":"2015-10-05T07:00:15","date_gmt":"2015-10-05T12:00:15","guid":{"rendered":"https:\/\/www.headwaycapital.com\/blog\/?p=535"},"modified":"2020-10-05T16:34:55","modified_gmt":"2020-10-05T21:34:55","slug":"small-business-holiday-planning-guide","status":"publish","type":"post","link":"https:\/\/www.headwaycapital.com\/blog\/small-business-holiday-planning-guide\/","title":{"rendered":"Small Business Holiday Planning Guide"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

\n
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Halloween, Thanksgiving, Hanukkah, Christmas and New Year\u2019s Day celebrations all fall within the next three months. Is your company prepared to handle the upcoming influx of business? We created a small business holiday planning guide to jumpstart your process! Take a look.<\/p>\n

 <\/p>\n<\/div>\n

\n
\n

Guide for Small Biz Holiday Planning<\/h2>\n<\/div>\n<\/div>\n
\n

Between October, November and December, there are numerous national holidays and many religious holidays.<\/h3>\n

 <\/p>\n<\/div>\n

\n

2015 Holidays Guide1<\/sup><\/h3>\n

<\/p>\n<\/div>\n

\n

Are you prepared for all of these holidays?<\/h3>\n

We’ve created a step-by-step planning guide for you and your small business:<\/p>\n<\/div>\n

\n

1. Select Your Holidays<\/h3>\n<\/div>\n
\n

20% to 40%<\/h3>\n

of annual sales for small businesses happen in November and December.2<\/sup><\/p>\n

Beyond the traditional holidays, be certain you acknowledge the big retail shopping days like Black Friday<\/strong> and Small Business Saturday.<\/p>\n<\/div>\n

\n

2. How Should You Celebrate?<\/h3>\n<\/div>\n
\n

For all holidays, create offers and sales<\/strong> that compete with big box retailers and appeal to your customers.
\nHere are some popular options:<\/p>\n

\n
\n
\n
<\/div>\n

Holiday Parties<\/p>\n<\/div>\n

\n
<\/div>\n

Social Media
\nShare Images<\/p>\n<\/div>\n

\n
<\/div>\n

Charity\/
\nVolunteer Events<\/p>\n<\/div>\n<\/div>\n

\n
\n
<\/div>\n

Holiday Email
\nNewsletters<\/p>\n<\/div>\n

\n
<\/div>\n

Flash Sales, Coupons
\nand Promo Codes<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n

3. Prep Your Team<\/h3>\n<\/div>\n
\n

Holidays bring family and friends together, so be certain to do the same with your staff. To make sure the season goes off without a hitch, don’t be afraid to delegate tasks and prepare them to achieve holiday goals.<\/p>\n<\/div>\n

\n

Holiday Hint<\/strong>: Use a shared calendar or smartphone app so your employees know what is going on throughout the season.<\/p>\n<\/div>\n

\n

4. Marketing & Promotion<\/h3>\n<\/div>\n
\n
\n
<\/div>\n
\n
\n

Social Media<\/h4>\n

Share about your upcoming events and special deals every day.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
<\/div>\n
\n
\n

Raffles & Giveaways<\/h4>\n

Give away your top selling product.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
<\/div>\n
\n
\n

Unique Blog Content<\/h4>\n

Create one-of-kind content for your small business.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
<\/div>\n
\n
\n

Email Marketing<\/h4>\n

Offer an exclusive discount to your email list.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
<\/div>\n
\n
\n

Advertisements<\/h4>\n

Use Facebook or Twitter ads, newspaper ads, or share a special deal on a local website.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n

5. Go!<\/h3>\n<\/div>\n
\n
\n

of Americans believe in supporting small businesses.3<\/sup><\/p>\n<\/div>\n

Once you have finalized your holidays, decided how you’re going to celebrate, prepped your team on happenings and created a marketing plan \u2014 it’s time to implement and GO!<\/p>\n<\/div>\n

\n

References<\/strong><\/p>\n

1<\/sup>Siemasko, E. (23 October 2014). The small business holiday planning quick guide. Retrieved September 16, 2015 from http:\/\/grasshopper.com\/blog\/the-small-business-holiday-planning-quick-guide\/<\/a><\/p>\n

2<\/sup>Constant Contact. (n.d.). Holiday Marketing 101. Retrieved September 16, 2015 from http:\/\/img.constantcontact.com\/docs\/pdf\/holiday-promotions-planning-design.pdf<\/a><\/p>\n

3<\/sup>Grasshopper. (2014). Small business Saturday statistics: Everything you need to know. Retrieved September 16, 2015 from http:\/\/grasshopper.com\/resources\/articles\/small-business-saturday-statistics\/<\/a><\/p>\n<\/div>\n<\/div>\n

<\/div>\n

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[vc_row][vc_column][vc_column_text] Halloween, Thanksgiving, Hanukkah, Christmas and New Year\u2019s Day celebrations all fall within the next three months. Is your company …<\/p>\n","protected":false},"author":3,"featured_media":537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[610],"tags":[89,91,96,151],"class_list":["post-535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-growth","tag-holiday","tag-holiday-planning","tag-infographic","tag-small-business"],"yoast_head":"\nSmall Business Holiday Planning Guide - Headway Capital Blog<\/title>\n<meta name=\"description\" content=\"Is your small business prepared for the holidays? 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