{"id":471,"date":"2015-08-11T16:30:25","date_gmt":"2015-08-11T21:30:25","guid":{"rendered":"https:\/\/www.headwaycapital.com\/blog\/?p=471"},"modified":"2020-10-05T16:35:07","modified_gmt":"2020-10-05T21:35:07","slug":"best-practices-for-email-marketing","status":"publish","type":"post","link":"https:\/\/www.headwaycapital.com\/blog\/best-practices-for-email-marketing\/","title":{"rendered":"Best Practices for Email Marketing"},"content":{"rendered":"

Does your small business utilize email marketing? If you don\u2019t, you are missing out on one of the best ways to reach consumers! Many small businesses are now dedicating a large portion of their marketing budget to email campaigns. Whether it\u2019s to share about news, products or even sales \u2014 you have a wide range of opportunities with email marketing. However, like most small business marketing strategies, there are best practices to employ. We created an infographic that shares the best practices for your future email marketing endeavors!<\/p>\n

\"Best<\/a><\/p>\n

Infographic Roundup <\/strong><\/p>\n

Email Fact: There are 122,500,453,020 emails sent every hour!<\/p>\n

Subject Lines<\/strong><\/p>\n

The subject line is the first thing potential readers see from your email. Make sure it\u2019s catchy enough to grab peoples\u2019 attention.<\/p>\n

\u2022 Keep subject lines to 50 characters or fewer.
\n\u2022 Users are 22% more likely to open when addressed by their first name. Personalize email subjects to improve open rates.<\/p>\n

Content<\/strong><\/p>\n

Keep your content short, use a natural voice and use the most persuasive word \u2014\u201cyou.\u201d The cardinal rule: send your subscribers content they want!<\/p>\n

\u2022 Newsletters, promotional campaigns, invitations, catalogs, surveys and transactional sends are the most popular emails for small businesses.
\n\u2022 To increase readership, use non-sales language.<\/p>\n

\u2022 Focus your content around the subject line \u2014 less is more!<\/p>\n

CTA (Call to Action) <\/strong><\/p>\n

Go \u201cabove the fold\u201d with your CTA! The recipient may not read the entire email, so place the CTA above the content.<\/p>\n

\u2022 Questions spike the interest of the reader, encouraging click-through.
\n\u2022 Colors matter! Orange and red are optimal choices for CTA buttons.
\n\u2022 Include a maximum of two CTA buttons \u2014 you don\u2019t want to overwhelm your readers.<\/p>\n

Mobile<\/strong><\/p>\n

Did you know 53% of emails are opened on mobile?<\/p>\n

\u2022 Your emails need to have a responsive design! This means that images and layouts flexibly shift depending on screen size, keeping the email looking good regardless of what device it’s viewed on.
\n\u2022 If you aren\u2019t sure what devices your customers use most, perform A\/B testing to determine metrics.<\/p>\n

Subscription<\/strong><\/p>\n

17% of Americans create a new email address every 6 months. So make it simple to subscribe!<\/p>\n

\u2022 Include a link to a short sign-up form in the footer.
\n\u2022 Once you have collected their data, send a welcome email to confirm their subscription.<\/p>\n","protected":false},"excerpt":{"rendered":"

Does your small business utilize email marketing? If you don\u2019t, you are missing out on one of the best ways …<\/p>\n","protected":false},"author":3,"featured_media":475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[610],"tags":[48,50,96,113],"class_list":["post-471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-growth","tag-email","tag-email-marketing","tag-infographic","tag-marketing"],"yoast_head":"\nBest Practices for Email Marketing - Headway Capital Blog<\/title>\n<meta name=\"description\" content=\"Does your small business use email marketing? If you don\u2019t, you are missing out on one of the best ways to reach consumers! 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