Content marketing is important \u2014\u00a0it establishes your business as a knowledgeable player in your industry and builds your reputation as a passionate and involved member of your professional community. Still, generating top-quality content isn\u2019t easy. Small businesses especially face a balancing act between devoting resources to generating content and spending time on other, more immediately necessary tasks. That\u2019s why repurposing content is so important. With a little creativity, every piece of content you create can live again many times over in different formats. Below, we\u2019ve listed 5 ways that you can make your content go the extra mile.<\/p>\n
Your blog isn\u2019t the only place where content can make a difference. Try splitting blog posts into smaller chunks that can be used on social media, for instance. A top 10 list could be Tweeted out one item at a time over several days. Alternately, each item could become a slide in a PowerPoint presentation.<\/p>\n
If you\u2019ve got a series of blog posts that revolve around a similar theme, you\u2019re already halfway to having a book on your hands. With ebook publishing easier than ever, it only takes a little more effort to edit those posts, add some connective tissue and have an impressive work that encapsulates your business\u2019s innovative position on some key topic.<\/p>\n
Say you\u2019ve just written a great blog post \u2014\u00a0all the research and writing time you put into it can keep working for you! That content could also be expressed as an Infographic or a video. Make sure your great ideas and insights exist on as many channels as possible.<\/p>\n
Do you have a newsletter that you send to clients? They might never go to your website, using that letter as the primary way that they hear from you. Whenever you send out your newsletter, include some of your best blog posts and other content, making sure that these readers get a chance to see your team\u2019s work.<\/p>\n
If you\u2019ve got a really excellent blog post, consider reaching out to a journal, industry blog or newspaper and offer them first publishing rights. These types of publications are always on the lookout for quality content, and your work will look even more impressive appearing in such a venue. Depending on the agreement, you\u2019ll likely be able to post the content on your own site after a set period of time.<\/p>\n","protected":false},"excerpt":{"rendered":"
Content marketing is important \u2014\u00a0it establishes your business as a knowledgeable player in your industry and builds your reputation as …<\/p>\n","protected":false},"author":2,"featured_media":459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[610],"tags":[32,33],"class_list":["post-458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-growth","tag-content","tag-content-marketing"],"yoast_head":"\n