{"id":454,"date":"2015-07-08T09:00:26","date_gmt":"2015-07-08T09:00:26","guid":{"rendered":"https:\/\/www.headwaycapital.com\/blog\/?p=454"},"modified":"2020-10-05T15:12:59","modified_gmt":"2020-10-05T20:12:59","slug":"small-business-facebook-ads","status":"publish","type":"post","link":"https:\/\/www.headwaycapital.com\/blog\/small-business-facebook-ads\/","title":{"rendered":"How Your Small Business Can Run Facebook Ads"},"content":{"rendered":"

There are more than 30 million small businesses with active Facebook accounts.1<\/sup> The reason many small businesses are so<\/em> active on their Facebook business pages is to run Facebook ads! Marketing on Facebook can help your business connect with people on desktop or mobile and drive sales.<\/p>\n

With Facebook ads, you can accomplish four key goals:2<\/sup><\/p>\n

    \n
  1. Drive online sales<\/li>\n
  2. Increase local sales<\/li>\n
  3. Promote your app<\/li>\n
  4. Raise brand awareness<\/li>\n<\/ol>\n

    By marketing your small business using Facebook ads, you can connect with new customers and build lasting relationships with current customers. However, the real concern is: how do you run<\/em> an ad? We created a simple guide for you below.<\/p>\n

    Setting It Up <\/strong><\/h4>\n

    We\u2019ll just assume you have already created (or manage) a Facebook business page for your company. The best way to become familiar with your pages\u2019 dashboard is just to browse through it! For assistance, visit https:\/\/www.facebook.com\/business\/<\/a>. Learning to navigate your pages\u2019 functionality will help you set up your Facebook ads with ease.<\/p>\n

    Selecting Ad Purpose<\/strong><\/h4>\n

    What is the goal of your Facebook ad? Are you trying to promote new products? Do you want to increase traffic to your website? Do you want more people to download your app? Whatever your marketing plan is, you can choose the results you desire for your ad. The best part is, if one objective doesn\u2019t work well, you can choose different results for your next ad!\u00a0<\/strong><\/p>\n

    Engagement <\/strong><\/h4>\n

    Facebook ads appear in the News Feed \u2014 either in the right sidebar or within the feed. This means it will appear in the middle of the page or on the right side of the page (along with other advertisements). News Feed ads receive more engagement and are a better option for those who are less experienced with advertising.3 <\/sup>However, test different versions of your ads by using different images and copy to see the difference.\u00a0<\/strong><\/p>\n

    Target Demographics <\/strong>\u00a0<\/strong><\/h4>\n

    After you create your ad, you will need to select a target audience. You can do this by choosing from the following options:<\/p>\n