{"id":447,"date":"2015-07-01T09:00:39","date_gmt":"2015-07-01T14:00:39","guid":{"rendered":"https:\/\/www.headwaycapital.com\/blog\/?p=447"},"modified":"2020-10-05T16:35:19","modified_gmt":"2020-10-05T21:35:19","slug":"summer-marketing-tips-for-small-businesses","status":"publish","type":"post","link":"https:\/\/www.headwaycapital.com\/blog\/summer-marketing-tips-for-small-businesses\/","title":{"rendered":"Summer Marketing Tips for Small Businesses"},"content":{"rendered":"<p>It seems like yesterday we were sharing ideas on how to market your business during the slow season. But now, summer has officially arrived \u2014 presenting the unique opportunity to serve new customers while your regulars are vacationing. While it may take some extra effort to prepare for the summer, there are some simple ways to keep business booming. Read to learn some useful tips on how to market your small business in the summertime.<\/p>\n<p><a href=\"\/blog\/wp-content\/uploads\/sites\/5\/2015\/06\/136HC_Summer-Small-Business-Marketing-Tips_1b011.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-448\" src=\"\/blog\/wp-content\/uploads\/sites\/5\/2015\/06\/136HC_Summer-Small-Business-Marketing-Tips_1b011.jpg\" alt=\"Summer Marketing Tips for Small Businesses \" width=\"792\" height=\"3212\" srcset=\"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2015\/06\/136HC_Summer-Small-Business-Marketing-Tips_1b011.jpg 792w, https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2015\/06\/136HC_Summer-Small-Business-Marketing-Tips_1b011-74x300.jpg 74w, https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2015\/06\/136HC_Summer-Small-Business-Marketing-Tips_1b011-768x3115.jpg 768w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4>Infographic Roundup<\/h4>\n<p>Have you been searching for fun, one-of-a-kind and innovative marketing ideas for your small business this summer? Implement the following strategies for a sunny and productive season!<\/p>\n<p><strong>Partner Package <\/strong><\/p>\n<p>Partner with a non-competing business to develop a winning package for everyone. Each company can market and sell the package \u2014 split the profits!<\/p>\n<p><strong>Free Giveaways<\/strong><\/p>\n<p>Summer is ideal for outdoor marketing. Giveaways like:<\/p>\n<ul>\n<li>Beach towels<\/li>\n<li>Reusable water bottles<\/li>\n<li>Fans and other promotional items!<\/li>\n<\/ul>\n<p>Anyone who visits your location on a hot day will surely appreciate the gift!<\/p>\n<p><strong>Participate in Festivals &amp; Fairs <\/strong><\/p>\n<p>Sponsoring or joining in on local festivals or fairs is great for your brand. Be sure to bring<\/p>\n<ul>\n<li>Swag<\/li>\n<li>Products<\/li>\n<li>Flyers or brochures<\/li>\n<\/ul>\n<p><strong>Hot Spot Signage <\/strong><\/p>\n<p>Where are the hot spots in the your city?<\/p>\n<p>By the beach, amusement park or busy intersection?<\/p>\n<p>Identify where and place a large-format vinyl banners in plain sight!<\/p>\n<p><strong>Holiday Sale<\/strong><\/p>\n<p>Summer has many holidays. Can your small business develop a marketing campaign for the following months?<\/p>\n<ul>\n<li>June is Candy Month<\/li>\n<li>July is National Anti-Boredom Month<\/li>\n<li>August is National Golf Month<\/li>\n<\/ul>\n<p><strong>Update Your Website <\/strong><\/p>\n<p>Last, but certainly one of the most important, update your website for the season.<\/p>\n<p>If you have the resources, add a summer theme.<\/p>\n<p>Or add a summer graphic \u2014 your small business\u2019 website should have a seasonal presence and remains relevant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It seems like yesterday we were sharing ideas on how to market your business during the slow season. But now, &#8230;<\/p>\n","protected":false},"author":3,"featured_media":449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[610],"tags":[96,113,168,169],"class_list":["post-447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-growth","tag-infographic","tag-marketing","tag-summer","tag-summer-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Summer Marketing Tips for Small Businesses - Headway Capital Blog<\/title>\n<meta name=\"description\" content=\"Check out some useful tips on how to market your small business in the summertime.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.headwaycapital.com\/blog\/summer-marketing-tips-for-small-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Summer Marketing Tips for Small Businesses - 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