{"id":333,"date":"2015-02-23T10:00:27","date_gmt":"2015-02-23T16:00:27","guid":{"rendered":"https:\/\/www.headwaycapital.com\/blog\/?p=333"},"modified":"2020-10-05T16:35:35","modified_gmt":"2020-10-05T21:35:35","slug":"mobile-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.headwaycapital.com\/blog\/mobile-marketing-tips\/","title":{"rendered":"5 Mobile Marketing Tips"},"content":{"rendered":"

There are currently 182.6 million smartphone users in the United States.\u00a0That means over half of your customers are looking at both your website or online store on their mobile device. So the question becomes: How do we better market to our smartphone users?<\/p>\n

\"Mobile<\/a><\/p>\n

Infographic Roundup<\/h4>\n

Consumers are currently flocking to smartphones at a rapid rate and showing zero signs of slowing down. By next year, there may be as many as 197 million smartphone users in the United States!<\/p>\n

1. Mobile-Friendly Website<\/strong><\/p>\n

Fact: 91% of small-business websites are not mobile optimized.<\/p>\n

2. Responsive Design\u00a0<\/strong><\/p>\n

Fact: 30% of smartphone users will abandon a transaction if their shopping experience isn\u2019t responsive.<\/p>\n

3. Simplify Your Mobile Site\u00a0<\/strong><\/p>\n

Fact: 61% of customers have a higher opinion of brands when they are offered a good mobile experience.<\/p>\n

4. Text Message Marketing\u00a0<\/strong><\/p>\n

Fact: Text messages have a 98% read rate.<\/p>\n

5. Social Media\u00a0<\/strong><\/p>\n

Fact: The average consumer spends 127 minutes on social media applications a day and checks their smartphones 34 times a day!<\/p>\n","protected":false},"excerpt":{"rendered":"

There are currently 182.6 million smartphone users in the United States.\u00a0That means over half of your customers are looking at …<\/p>\n","protected":false},"author":3,"featured_media":335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[610],"tags":[96,113,119],"class_list":["post-333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-growth","tag-infographic","tag-marketing","tag-mobile-marketing"],"yoast_head":"\n5 Mobile Marketing Tips - Headway Capital Blog<\/title>\n<meta name=\"description\" content=\"How can your small business use mobile marketing? 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