{"id":2778,"date":"2020-09-14T08:00:24","date_gmt":"2020-09-14T13:00:24","guid":{"rendered":"https:\/\/www.headwaycapital.com\/blog\/?p=2778"},"modified":"2020-10-05T14:57:01","modified_gmt":"2020-10-05T19:57:01","slug":"how-sell-facebook-shops-small-business-guide","status":"publish","type":"post","link":"https:\/\/www.headwaycapital.com\/blog\/how-sell-facebook-shops-small-business-guide\/","title":{"rendered":"How to Sell on Facebook Shops: The Small Business Guide"},"content":{"rendered":"<p>The retail frontier is ever-changing. The physical shopping district is so out of fashion it\u2019s <a href=\"https:\/\/www.cnet.com\/news\/amazon-go-grocery-brings-fresh-produce-to-the-cashierless-shopping-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">come back <\/a><a href=\"https:\/\/www.cnet.com\/news\/amazon-go-grocery-brings-fresh-produce-to-the-cashierless-shopping-experience\/\"><em>into<\/em><\/a><a href=\"https:\/\/www.cnet.com\/news\/amazon-go-grocery-brings-fresh-produce-to-the-cashierless-shopping-experience\/\"> fashion<\/a>. Meanwhile, Facebook has made every website except Facebook even more obsolete by launching <a href=\"https:\/\/about.fb.com\/news\/2020\/05\/introducing-facebook-shops\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Shops<\/a>, a virtual shopping district where store space is free.<\/p>\n<p>Like everything else \u2018Facebook,\u2019 the idea is to connect people. In this case, to products rather than to each other. Not only can Facebook users leap directly from their feed to your checkout, but they can connect with you and your virtual shop clerks through <a href=\"https:\/\/haptik.ai\/blog\/whatsapp-commerce-future\/\" target=\"_blank\" rel=\"noopener noreferrer\">WhatsApp<\/a>, Messenger, or direct message. Soon, Facebook promises, users will be able to purchase directly through those apps, too.<\/p>\n<p>The clear advantage to any small business selling through Facebook Shops is that your wares are immediately accessible right where the world\u2019s conversations are taking place.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>The Advantages of Facebook Shops<\/strong><\/h2>\n<p><a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2019\/04\/10\/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\">Three-quarters (74%) of Facebook users<\/a> check in daily. The same percentage are considered \u201chigh-income earners,\u201d meaning they have a $75,000+ salary. In other words, people have time and money to burn on Facebook. And while the platform has become noisy, it is the one place you can get your product in front of an audience of <a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/\" target=\"_blank\" rel=\"noopener noreferrer\">2.6 billion consumers<\/a>.<\/p>\n<p>Sure, Facebook Shops shouldn\u2019t be your business\u2019s only outlet. But there are very few retail businesses that won\u2019t benefit from opening an additional store on Zuckerberg Street.<\/p>\n<p>You might launch your Facebook Shop:<\/p>\n<ul>\n<li>As a launchpad to get your business\u2019s online presence up and running;<\/li>\n<li>As an additional shop window for your fast-expanding empire;<\/li>\n<li>As a reliable access point in the context of ever-changing social-distancing rules;<\/li>\n<li>To capitalize on the follower numbers of your existing Facebook Page or Instagram profile;<\/li>\n<li>To maintain the ubiquity of a widely established retail business.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>If you\u2019re experiencing downtime right now, it\u2019s the perfect opportunity to set up your Facebook Shop. And if business is booming, now\u2019s an excellent moment to capitalize with a Facebook Shop.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Getting Set-up with Facebook Shops<\/strong><\/h2>\n<p>The Facebook Shops interface is as simple for users as you would expect from a <a href=\"https:\/\/www.headwaycapital.com\/blog\/small-business-guide-to-facebook-chatbots\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook product<\/a>. \u201cBusinesses can choose the products they want to feature from their catalog,\u201d we\u2019re told, \u201cand then customize the look and feel of their shop with a cover image and accent colors that showcase their brand.\u201d But, for serious retailers, establishing and maintaining the shop takes a bit more work.<\/p>\n<p>However, the extra workload reflects the power of Facebook Shops: this isn\u2019t eBay, it\u2019s a professional retail platform intended for small businesses and major brands alike. To help you harness that power, we\u2019ve created a new walk-through guide to selling on Facebook Shops.<\/p>\n<p>For example, one of the key professional tools of Facebook Shops is the <a href=\"https:\/\/en-gb.facebook.com\/business\/help\/****************?id=533228987210412\" target=\"_blank\" rel=\"noopener noreferrer\">Commerce Manager<\/a>. Indeed, you\u2019ll need to establish who you are (and how you want to get paid!) by setting up your Commerce Manager account with your address, business, and banking details. This is where you\u2019ll handle orders and complaints, and you\u2019ll need a Business Account Manager account to get started. You\u2019ll also need to learn the <a href=\"https:\/\/en-gb.facebook.com\/business\/help\/1659534074121655?id=725943027795860\" target=\"_blank\" rel=\"noopener noreferrer\">Catalog Manager<\/a>, which is the place to set up your inventory and connect your items to Facebook Ads.<\/p>\n<p>Our guide walks you through the technicalities. But you\u2019ll want to keep it bookmarked, because it\u2019s also full of useful advice on how to not just survive but excel as a Facebook Shop manager as your business soars to success.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2780\" src=\"\/blog\/wp-content\/uploads\/sites\/5\/2020\/09\/A-Small-business-Guide-to-Facebook-Shops-1-scaled.jpg\" alt=\"How to Sell on Facebook Shops: The Small Business Guide\" width=\"1200\" height=\"31477\" srcset=\"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2020\/09\/A-Small-business-Guide-to-Facebook-Shops-1-39x1024.jpg 39w, https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2020\/09\/A-Small-business-Guide-to-Facebook-Shops-1-768x20145.jpg 768w, https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2020\/09\/A-Small-business-Guide-to-Facebook-Shops-1-150x3935.jpg 150w, https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2020\/09\/A-Small-business-Guide-to-Facebook-Shops-1-640x16788.jpg 640w, https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2020\/09\/A-Small-business-Guide-to-Facebook-Shops-1-750x19673.jpg 750w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>Sources<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>Statista. (2020). <a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/\">Number of monthly active Facebook users worldwide as of 1st quarter 2020<\/a>. <strong>statista.com<\/strong><\/li>\n<li>Facebook. (2020). <a href=\"https:\/\/about.fb.com\/company-info\/\">Our mission<\/a>. <strong>facebook.com<\/strong><\/li>\n<li>Kleiner Perkins. (2018). <a href=\"https:\/\/www.kleinerperkins.com\/perspectives\/internet-trends-report-2018\/\">Internet Trends 2018<\/a>. <strong>kleinerperkins.com<\/strong><\/li>\n<li>Danziger, P.N. (2015). <a href=\"https:\/\/unitymarketingonline.com\/shop\/buy-luxury-research-reports\/declaration-of-independents-a-state-of-the-independent-specialty-retail-industry\/\">Declaration of Independents: A State of the Independent Specialty Retail Industry Report<\/a>. <strong>unitymarketingonline.com<\/strong><\/li>\n<li>Danziger, P.N. (2020). Facebook Shops Opens For Small Businesses: Is It An Answer To Prayer Or Too Good To Be True? <strong>forbes.com<\/strong><\/li>\n<li>Facebook. (2020). <a href=\"https:\/\/www.facebook.com\/business\/help\/912190892201033?id=206236483305742\">Create a Facebook Page shop<\/a>. <strong>facebook.com<\/strong><\/li>\n<li>Facebook. (2020). <a href=\"https:\/\/www.facebook.com\/help\/393123551046542\">How do I change my Page&#8217;s template on Facebook?<\/a> <strong>facebook.com<\/strong><\/li>\n<li>Facebook. (2020). <a href=\"https:\/\/www.facebook.com\/commerce_manager\/onboarding_landing\/\">Start setting up your shop<\/a>. <strong>facebook.com<\/strong><\/li>\n<li>Facebook. (2020). <a href=\"https:\/\/www.facebook.com\/business\/help\/1710077379203657?id=180505742745347\">Create a Business Manager<\/a>. <strong>facebook.com<\/strong><\/li>\n<li>Facebook. (2020). <a href=\"https:\/\/www.facebook.com\/business\/GetStartedwithCommerceManager\">How to Sell on Facebook and Instagram<\/a>. <strong>facebook.com<\/strong><\/li>\n<li>Facebook. (2020). <a href=\"https:\/\/www.facebook.com\/business\/help\/842191386156027?id=533228987210412\">Link business accounts in Commerce Manager<\/a>. <strong>facebook.com<\/strong><\/li>\n<li>Facebook. (2020). <a href=\"https:\/\/www.facebook.com\/business\/help\/611954402638015?id=533228987210412\">Set delivery and return preferences in Commerce Manager<\/a>. <strong>facebook.com<\/strong><\/li>\n<li>Facebook. (2020). <a href=\"https:\/\/www.facebook.com\/business\/help\/300478714162558?id=533228987210412\">Set up payouts in Commerce Manager<\/a>. <strong>facebook.com<\/strong><\/li>\n<li>Facebook. (2020). <a href=\"https:\/\/www.facebook.com\/business\/help\/1672007083043120?id=533228987210412\">Update bank info in Commerce Manager<\/a>. <strong>facebook.com<\/strong><\/li>\n<li>Facebook for Developers. (2020). <a href=\"https:\/\/developers.facebook.com\/docs\/commerce-platform\/setup\/getting-started\">Getting Started<\/a>. <strong>facebook.com<\/strong><\/li>\n<li>Facebook. (2020). <a href=\"https:\/\/www.facebook.com\/business\/help\/1670875312991238?id=725943027795860\">Add catalogue items manually<\/a>. <strong>facebook.com<\/strong><\/li>\n<li>Facebook. (2020). <a href=\"https:\/\/www.facebook.com\/business\/learn\/lessons\/how-to-customize-instagram-facebook-shop?course_id=615874922336307&amp;curriculum_id=789697481489855\">How to customise your shop<\/a>. <strong>facebook.com<\/strong><\/li>\n<li>Facebook. (2020). <a href=\"https:\/\/www.facebook.com\/business\/learn\/lessons\/facebook-shops-creative-tips?course_id=615874922336307&amp;curriculum_id=789697481489855\">Creative tips for your shop<\/a>. <strong>facebook.com<\/strong><\/li>\n<li>Statista. (2020). <a href=\"https:\/\/www.statista.com\/statistics\/377808\/distribution-of-facebook-users-by-device\/\">Device usage of Facebook users worldwide as of April 2020<\/a>. <strong>statista.com<\/strong><\/li>\n<li>Facebook. (2020). <a href=\"https:\/\/www.facebook.com\/business\/help\/278577829701900?id=1069014943260205\">Troubleshoot product approvals<\/a>. <strong>facebook.com<\/strong><\/li>\n<li>Facebook. (2020). <a href=\"https:\/\/www.facebook.com\/business\/help\/342148919898320?id=454668378692696\">Find and manage orders in Commerce Manager<\/a>. <strong>facebook.com<\/strong><\/li>\n<li>Facebook. (2020). <a href=\"https:\/\/www.facebook.com\/business\/help\/330352440895436?id=353836851981351\">Refund orders in Commerce Manager<\/a>. <strong>facebook.com<\/strong><\/li>\n<li>Facebook. (2020). <a href=\"https:\/\/www.facebook.com\/business\/help\/1470043529695523?id=370281743380548\">Create a collection ad<\/a>. <strong>facebook.com<\/strong><\/li>\n<li>Facebook. (2020). <a href=\"https:\/\/www.facebook.com\/business\/ads\/collection-ad-format?ref=ads_guide\">Make it easy for people to browse your products<\/a>. <strong>facebook.com<\/strong><\/li>\n<li>Facebook. (2020). <a href=\"https:\/\/www.facebook.com\/business\/help\/1591426100917979?id=370281743380548&amp;recommended_by=1470043529695523\">Choose products to show in a collection ad<\/a>. <strong>facebook.com<\/strong><\/li>\n<li>Facebook. (2020). <a href=\"https:\/\/www.facebook.com\/business\/learn\/lessons\/understanding-instagram-facebook-shop-metrics?course_id=615874922336307&amp;curriculum_id=789697481489855\">Understand shop insights in Commerce Manager<\/a>. <strong>facebook.com<\/strong><\/li>\n<li>Facebook. (2020). <a href=\"https:\/\/docs.google.com\/document\/d\/1H4mzonpnIJg-kmpkBhEWQ5brX0jCt_SBy9uG-xzbT_8\/edit\">How customer feedback about low-quality purchase experiences can affect your ad performance and ability to run ads<\/a>. <strong>facebook.com<\/strong><\/li>\n<li>Facebook. (2020). <a href=\"https:\/\/www.facebook.com\/business\/help\/1648113632119130?id=533228987210412&amp;recommended_by=223030991929920\">Commerce best practices<\/a>. <strong>facebook.com<\/strong><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>The retail frontier is ever-changing. The physical shopping district is so out of fashion it\u2019s come back into fashion. Meanwhile, &#8230;<\/p>\n","protected":false},"author":7,"featured_media":2782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[610],"tags":[63,605,96],"class_list":["post-2778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-growth","tag-facebook","tag-facebook-shops","tag-infographic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Sell on Facebook Shops: The Small Business Guide - Headway Capital Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.headwaycapital.com\/blog\/how-sell-facebook-shops-small-business-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Sell on Facebook Shops: The Small Business Guide - Headway Capital Blog\" \/>\n<meta property=\"og:description\" content=\"The retail frontier is ever-changing. 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