{"id":2371,"date":"2019-09-23T10:00:45","date_gmt":"2019-09-23T15:00:45","guid":{"rendered":"https:\/\/www.headwaycapital.com\/blog\/?p=2371"},"modified":"2020-10-05T14:59:24","modified_gmt":"2020-10-05T19:59:24","slug":"small-business-guide-linkedin","status":"publish","type":"post","link":"https:\/\/www.headwaycapital.com\/blog\/small-business-guide-linkedin\/","title":{"rendered":"A Small Business Guide to LinkedIn"},"content":{"rendered":"

LinkedIn is the definitive social media platform for the professional community. But while 30 million companies have LinkedIn profiles<\/a>, many small business owners continue to resist or delay signing up. Who needs another social media network, right? Especially one targeted for use during work hours!<\/p>\n

Wrong. LinkedIn is less a social media network than an all-round professional tool. It is best seen as an effective platform for promoting your business, learning about your industry, and connecting with your most relevant professional contemporaries.<\/p>\n

In some ways, your LinkedIn community is vast and open. Anybody can join \u2013 645 million people have done. But just as important is who these 645 million are. Half of America\u2019s college graduates<\/a> use LinkedIn. Around 45% of LinkedIn users<\/a> are in upper-management. And nine out of ten execs<\/a> say LinkedIn is their number one choice for professional content.<\/p>\n

So how and why can small businesses leverage this opportunity? Well, LinkedIn is about more than selling your product or service. What you\u2019re really selling is an idea of what your business means. Your combination of product niche, personal experience, and location makes you an expert in your precise area of the industry. When you share or publish quality content on LinkedIn, you get the right kind of attention from the right kind of people, and your prestige grows.<\/p>\n

A profile boost like this delivers a more meaningful audience to whom you can showcase your products and events. In fact, half of all B2B web traffic<\/a> from social media originates on LinkedIn. But small B2C businesses will also benefit by connecting with consumers, businesses, and professionals. For example, if you\u2019ve established yourself as a serious, admired player in your industry, quality applicants will flock to respond to your LinkedIn job ads.<\/p>\n

Creating a small business profile on LinkedIn is not much more involved than making a profile on any other platform<\/a>. We\u2019ve created a step-by-step guide for small businesses to establish and maintain that winning LinkedIn profile. In just a couple of hours, you can give your company a presence on LinkedIn and create a strategy to optimize your professional reputation.<\/p>\n

Once your profile is up and running, follow our guide to building a LinkedIn following. Optimize your profile; regularly share valuable, relevant content; and you\u2019ll soon find your small business flourishing in a new and vital context.<\/p>\n

\"small<\/p>\n

Sources<\/strong><\/p>\n

    \n
  1. (2017). The Sophisticated Marketer\u2019s Guide to LinkedIn<\/a>. Linkedin.com<\/strong><\/li>\n
  2. (2019). About LinkedIn<\/a>. Linkedin.com<\/strong><\/li>\n
  3. Stewart, K. (2018). How to Use LinkedIn for Your Small Business<\/a>. com<\/strong><\/li>\n
  4. Patel, S. (2014). How Small Businesses Can Leverage LinkedIn.<\/a> com<\/strong><\/li>\n
  5. Stewart, K. (2018). How to Use LinkedIn for Your Small Business<\/a>. com<\/strong><\/li>\n
  6. Small Business Trends. (2017). 13 Creative Ways to Use LinkedIn for Lead Generation.<\/a> com<\/strong><\/li>\n
  7. (2019). Creating a LinkedIn Page<\/a>. Linkedin.com<\/strong><\/li>\n
  8. (2019). Claiming a LinkedIn Page<\/a>. Linkedin.com<\/strong><\/li>\n
  9. Lessard, K. (2019). How to Boost the SEO of Your Organization\u2019s LinkedIn Page<\/a>. linkedin.com<\/strong><\/li>\n
  10. (2019). How to Optimize Your Page for SEO<\/a>. Business.linkedin.com<\/strong><\/li>\n
  11. Bradley, R. (2018). 6 Types of Content You Should Be Sharing on LinkedIn<\/a>. com<\/strong><\/li>\n
  12. (2019). How to get employees to promote your company<\/a>. Business.linkedin.com<\/strong><\/li>\n
  13. 2019. Follow Company Plugin<\/a>. Microsoft.com<\/strong><\/li>\n
  14. Lessard, K. (2019). 21 Tips for Attracting Followers to Your LinkedIn Page.<\/a> linkedin.com<\/strong><\/li>\n
  15. LinkedIn.<\/strong> (2019).<\/strong> LinkedIn Pages Best Practices<\/a>. Business.linkedin.com<\/strong><\/li>\n
  16. Lessard, K. (2019). 21 Tips for Attracting Followers to Your LinkedIn Page.<\/a> linkedin.com<\/strong><\/li>\n
  17. LinkedIn. <\/strong>(2019).<\/strong> LinkedIn Pages Action Plan for Small Businesses<\/a>.linkedin.com<\/strong><\/li>\n
  18. Lessard, K. (2019). 21 Tips for Attracting Followers to Your LinkedIn Page.<\/a> linkedin.com<\/strong><\/li>\n<\/ol>\n

    Kashyap, V. (2017). 5 things I did to get 80,000+ followers on LinkedIn.<\/a> Socialmediatoday.com<\/strong><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

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