{"id":2149,"date":"2019-01-10T08:00:02","date_gmt":"2019-01-10T14:00:02","guid":{"rendered":"https:\/\/www.headwaycapital.com\/blog\/?p=2149"},"modified":"2020-10-05T15:05:42","modified_gmt":"2020-10-05T20:05:42","slug":"how-to-optimize-site-for-voice-search","status":"publish","type":"post","link":"https:\/\/www.headwaycapital.com\/blog\/how-to-optimize-site-for-voice-search\/","title":{"rendered":"OK, Google: How to Optimize a Site for Voice Search"},"content":{"rendered":"

Google voice search is changing the way users search for the information they need.<\/p>\n

Nearly two-thirds of all smartphone users<\/a><\/u> have used voice search to find local business information in the last 12 months. Over a quarter of desktop, laptop, and tablet users, too. The impact of voice search is changing the way Google handles search queries \u2013 and businesses need to ensure their websites are optimized to keep up.<\/p>\n

The key to voice search is speed. Google knows<\/a><\/u> that when someone asks for information out loud, they don\u2019t want to wait around for the answer. Websites that load more quickly are rising up Google\u2019s SEO rankings.<\/p>\n

And the informality of voice search puts greater value on a conversational tone of writing. Consumers are asking questions in natural language, and they want brief, down-to-Earth responses such as those typically found on an FAQ page.<\/p>\n

Voice search is still new, but it\u2019s due to account for half of all online searches<\/a><\/u> by the year 2020. We\u2019ve taken a long look at the research that has been conducted on voice search so far and created a practical infographic on how to optimize a website for voice search right now.<\/p>\n

Optimizing for search requires a business to be constantly ahead of the game. As voice queries take over the world of SEO, here are the keys to tomorrow\u2019s world of search.<\/p>\n

\"voice<\/p>\n

With the rise of voice search, it makes sense to optimize your site for it as much as possible, but that can be expensive. A small business loan<\/a> can help you make sure your site is ready.<\/p>\n

Sources<\/strong><\/p>\n

 <\/p>\n

    \n
  1. Engleson, S. (2017). The Future of Voice From Smartphones to Smart Speakers to Smart Homes<\/a><\/u>. comscore.com <\/strong><\/li>\n
  2. OC & C Strategy Consultants. (2018) The Talking Shop – The Rise Of Voice Search<\/a><\/u>. occstrategy.com<\/strong><\/li>\n
  3. Meeker, M. (2018). Internet Trends 2018<\/a><\/u>. kleinerperkins.com<\/strong><\/li>\n
  4. An, D. (2018). Find out how you stack up to new industry benchmarks for mobile page speed<\/a><\/u> thinkwithgoogle.com<\/strong><\/li>\n
  5. Pomer, A. (2010). How to optimize an image for your website<\/a><\/u>. newmediacampaigns.com<\/strong><\/li>\n
  6. Google. (2018). Minify Resources (HTML, CSS, and JavaScript)<\/a><\/u>. google.com<\/strong><\/li>\n
  7. Google. (2018) Leverage Browser Caching<\/a><\/u>. google.com<\/strong><\/li>\n
  8. Hoffman, B. (2013). \u00a0Improving Search Rank by Optimizing Your Time to First Byte<\/a><\/u>. moz.com<\/strong><\/li>\n
  9. Moz. (2018). Page Speed<\/a><\/u>. moz.com<\/strong><\/li>\n
  10. Dean, B. (2018) We Analyzed 10,000 Google Home Results. Here\u2019s What We Learned About Voice Search SEO<\/a><\/u> backlinko.com<\/strong><\/li>\n
  11. Helpton, S. (2013) How to get HTTPS: Setting up SSL on your website<\/a><\/u> howto-expert.com<\/strong><\/li>\n
  12. Think With Google. (2017). Almost 70% of requests to the Google Assistant are expressed in natural language<\/u>. thinkwithgoogle.com<\/strong><\/li>\n
  13. Yu, J. (2017). Key notes on optimizing for voice search: Conversation, content and context<\/a><\/u>. searchengineland.com<\/strong><\/li>\n
  14. Charlton, G. (2018). How to create a great FAQs page for your website<\/a><\/u>. theukdomain.uk<\/strong><\/li>\n
  15. Amazon Alexa. (2018). Voice Design Best Practices (Legacy)<\/a><\/u>. amazon.com<\/strong><\/li>\n<\/ol>\n

     <\/p>\n

      \n
    1. Soulo, T. (2017). Ahrefs\u2019 Study Of 2 Million Featured Snippets: 10 Important Takeaways<\/a><\/u>. com<\/strong><\/li>\n
    2. Smarty, A. (2017). How to Optimize for Google’s Featured Snippets to Build More Traffic<\/a><\/u>.com<\/strong><\/li>\n
    3. Chin, B. O\u2019Connor, P. (2018). HubSpot\u2019s Guide to Winning Google\u2019s Featured Snippet<\/a><\/u>. com<\/strong><\/li>\n
    4. Ghergich, A.J. (2017). Large-Scale Study: How to Rank for Featured Snippets in 2018<\/a><\/u>. semrush.com<\/strong><\/li>\n
    5. Price, C. (2017). What is Schema Markup & Why It\u2019s Important for SEO<\/a><\/u>. com<\/strong><\/li>\n
    6. org. (2018) Event<\/a><\/u>. Schema.org<\/strong><\/li>\n
    7. Nayar, V. (2018). How to Optimize for Google\u2019s Featured Snippets to Increase Traffic<\/a><\/u>.com<\/strong><\/li>\n
    8. Manng, D. (2017). A Walkthrough of Structured Data and Schema Markup with Examples<\/a><\/u>. com<\/strong><\/li>\n
    9. org. (2018) Recipe<\/a><\/u>. schema.org<\/strong><\/li>\n
    10. Patel, N. (2018). How Long Does It Really Take to Rank at the Top of Google\u2019s Search Results? (A Data-Driven Answer)<\/a><\/u>. com<\/strong><\/li>\n
    11. Davies, D. (2016). Performing a manual backlink audit, step by step<\/a><\/u>. searchengineland.com<\/strong><\/li>\n<\/ol>\n

      Patel, N. (2018). 4 Link Building Campaign Tips that Still Work for 2018<\/a><\/u>. neilpatel.com<\/strong><\/p>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"

      Google voice search is changing the way users search for the information they need. Nearly two-thirds of all smartphone users …<\/p>\n","protected":false},"author":7,"featured_media":2151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[614],"tags":[96,113,153,334,333,181],"class_list":["post-2149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics","tag-infographic","tag-marketing","tag-small-business-marketing","tag-voice-search","tag-voice-search-optimization","tag-website-optimization"],"yoast_head":"\nOK, Google: How to Optimize a Site for Voice Search - Headway Capital Blog<\/title>\n<meta name=\"description\" content=\"Optimizing for search requires a business to be constantly ahead of the game. As voice queries take over the world of SEO, here are the keys.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.headwaycapital.com\/blog\/how-to-optimize-site-for-voice-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OK, Google: How to Optimize a Site for Voice Search - Headway Capital Blog\" \/>\n<meta property=\"og:description\" content=\"Optimizing for search requires a business to be constantly ahead of the game. As voice queries take over the world of SEO, here are the keys.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.headwaycapital.com\/blog\/how-to-optimize-site-for-voice-search\/\" \/>\n<meta property=\"og:site_name\" content=\"Headway Capital Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-10T14:00:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-05T20:05:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2018\/11\/Header_OK-Google-How-to-Optimize-a-Site-for-Voice-Search.png\" \/>\n\t<meta property=\"og:image:width\" content=\"792\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Barbara Davidson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Barbara Davidson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"OK, Google: How to Optimize a Site for Voice Search - Headway Capital Blog","description":"Optimizing for search requires a business to be constantly ahead of the game. As voice queries take over the world of SEO, here are the keys.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.headwaycapital.com\/blog\/how-to-optimize-site-for-voice-search\/","og_locale":"en_US","og_type":"article","og_title":"OK, Google: How to Optimize a Site for Voice Search - Headway Capital Blog","og_description":"Optimizing for search requires a business to be constantly ahead of the game. As voice queries take over the world of SEO, here are the keys.","og_url":"https:\/\/www.headwaycapital.com\/blog\/how-to-optimize-site-for-voice-search\/","og_site_name":"Headway Capital Blog","article_published_time":"2019-01-10T14:00:02+00:00","article_modified_time":"2020-10-05T20:05:42+00:00","og_image":[{"width":792,"height":400,"url":"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2018\/11\/Header_OK-Google-How-to-Optimize-a-Site-for-Voice-Search.png","type":"image\/png"}],"author":"Barbara Davidson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Barbara Davidson","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.headwaycapital.com\/blog\/how-to-optimize-site-for-voice-search\/#article","isPartOf":{"@id":"https:\/\/www.headwaycapital.com\/blog\/how-to-optimize-site-for-voice-search\/"},"author":{"name":"Barbara Davidson","@id":"https:\/\/www.headwaycapital.com\/blog\/#\/schema\/person\/2a7d24c83c64e65baa516eb664059c59"},"headline":"OK, Google: How to Optimize a Site for Voice Search","datePublished":"2019-01-10T14:00:02+00:00","dateModified":"2020-10-05T20:05:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.headwaycapital.com\/blog\/how-to-optimize-site-for-voice-search\/"},"wordCount":620,"image":{"@id":"https:\/\/www.headwaycapital.com\/blog\/how-to-optimize-site-for-voice-search\/#primaryimage"},"thumbnailUrl":"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2018\/11\/Header_OK-Google-How-to-Optimize-a-Site-for-Voice-Search.png","keywords":["Infographic","Marketing","Small Business Marketing","voice search","voice search optimization","website optimization"],"articleSection":["Infographics"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.headwaycapital.com\/blog\/how-to-optimize-site-for-voice-search\/","url":"https:\/\/www.headwaycapital.com\/blog\/how-to-optimize-site-for-voice-search\/","name":"OK, Google: How to Optimize a Site for Voice Search - Headway Capital Blog","isPartOf":{"@id":"https:\/\/www.headwaycapital.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.headwaycapital.com\/blog\/how-to-optimize-site-for-voice-search\/#primaryimage"},"image":{"@id":"https:\/\/www.headwaycapital.com\/blog\/how-to-optimize-site-for-voice-search\/#primaryimage"},"thumbnailUrl":"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2018\/11\/Header_OK-Google-How-to-Optimize-a-Site-for-Voice-Search.png","datePublished":"2019-01-10T14:00:02+00:00","dateModified":"2020-10-05T20:05:42+00:00","author":{"@id":"https:\/\/www.headwaycapital.com\/blog\/#\/schema\/person\/2a7d24c83c64e65baa516eb664059c59"},"description":"Optimizing for search requires a business to be constantly ahead of the game. As voice queries take over the world of SEO, here are the keys.","breadcrumb":{"@id":"https:\/\/www.headwaycapital.com\/blog\/how-to-optimize-site-for-voice-search\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.headwaycapital.com\/blog\/how-to-optimize-site-for-voice-search\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.headwaycapital.com\/blog\/how-to-optimize-site-for-voice-search\/#primaryimage","url":"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2018\/11\/Header_OK-Google-How-to-Optimize-a-Site-for-Voice-Search.png","contentUrl":"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2018\/11\/Header_OK-Google-How-to-Optimize-a-Site-for-Voice-Search.png","width":792,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.headwaycapital.com\/blog\/how-to-optimize-site-for-voice-search\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.headwaycapital.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Infographics","item":"https:\/\/www.headwaycapital.com\/blog\/category\/infographics\/"},{"@type":"ListItem","position":3,"name":"OK, Google: How to Optimize a Site for Voice Search"}]},{"@type":"WebSite","@id":"https:\/\/www.headwaycapital.com\/blog\/#website","url":"https:\/\/www.headwaycapital.com\/blog\/","name":"Headway Capital Blog","description":"Your source for the latest news, tools, tips and resources to help your small business succeed.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.headwaycapital.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.headwaycapital.com\/blog\/#\/schema\/person\/2a7d24c83c64e65baa516eb664059c59","name":"Barbara Davidson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2016\/07\/babs-150x150.jpg","url":"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2016\/07\/babs-150x150.jpg","contentUrl":"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2016\/07\/babs-150x150.jpg","caption":"Barbara Davidson"},"description":"Babs is Lead Content Strategist and financial guru. She loves exploring fresh ways to save more and enjoy life on a budget! When she\u2019s not writing, you\u2019ll find her binge-watching musicals, reading in the (sporadic) Chicago sunshine and discovering great new places to eat. Accio, tacos!\u00a0","url":"https:\/\/www.headwaycapital.com\/blog\/author\/bdavidsonenova-com\/"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/posts\/2149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/comments?post=2149"}],"version-history":[{"count":3,"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/posts\/2149\/revisions"}],"predecessor-version":[{"id":2550,"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/posts\/2149\/revisions\/2550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/media\/2151"}],"wp:attachment":[{"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/media?parent=2149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/categories?post=2149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/tags?post=2149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}