{"id":212,"date":"2014-11-11T09:00:23","date_gmt":"2014-11-11T09:00:23","guid":{"rendered":"https:\/\/headwaycapital.com\/blog\/?p=212"},"modified":"2020-10-05T15:17:34","modified_gmt":"2020-10-05T20:17:34","slug":"prime-time-share-social-media","status":"publish","type":"post","link":"https:\/\/www.headwaycapital.com\/blog\/prime-time-share-social-media\/","title":{"rendered":"Prime Time to Share on Social Media"},"content":{"rendered":"<p>84 percent of business owners use social media to access their customers across multiple touch points. As a business owner, if you are putting effort into social media marketing, don\u2019t you want to post at the best times possible?<\/p>\n<p>71 percent of active social media users are more likely to make purchases from a company they are connected with online.<sup>1<\/sup> So what is the best time for small businesses to reach them? Read on for a breakdown of the prime times during the day to connect with your customers.<\/p>\n<h3><strong>Facebook<\/strong><sup>2<\/sup><\/h3>\n<p>On Facebook, your business has the ability to reach over 1 billion people, target your exact demographic and interact directly with your customers.<\/p>\n<p><strong>Best<\/strong>: Facebook gets the most \u2018clicks\u2019 during 1 pm until 4 pm. The peak time is Wednesdays at 3 pm.<\/p>\n<p><strong>Worst<\/strong>: On the weekends before 8 am and after 8 pm is the worst time to post status updates, share news and images.<\/p>\n<p><span style=\"text-decoration: underline\"><strong>Facebook tip<\/strong><\/span>: Posing a question, rather than sharing an update, can increase interaction by 10 to 20 percent.<sup>1<\/sup><\/p>\n<h3><strong>Twitter<\/strong><sup>2<\/sup><\/h3>\n<p>Business owners use Twitter to develop their brand\u2019s personality, to cultivate relationships with customers and to convert those interactions to sales.<\/p>\n<p><strong>Best<\/strong>: The best time to tweet is during the week on Monday through Thursday, from 1 pm until 3 pm. To maximize exposure, tweet on Monday through Thursday between 9 am and 3 pm.<\/p>\n<p><strong>Worst<\/strong>: Avoid tweeting everyday after 8 pm and specifically on Fridays after 3 pm.<\/p>\n<p><span style=\"text-decoration: underline\"><strong>Twitter fact<\/strong><\/span>: Tweets with images result in 36 percent increase in clicks and 33 percent increase in visitor-to-lead conversion rate.<\/p>\n<h3><strong>LinkedIn<\/strong><sup>2<\/sup><\/h3>\n<p>80 percent of small business owners with 200 or fewer employees use LinkedIn to find new customers, grow their revenue and build credibility with content.<\/p>\n<p><strong>Best<\/strong>: Link with your connections for optimal success on Tuesday, Wednesday and Thursday. For extra clicks, try noon and between 5 pm and 6 pm.<\/p>\n<p><strong>Worst<\/strong>: Avoid sharing content on Monday through Friday between 10 pm and 6 am.<\/p>\n<p><span style=\"text-decoration: underline\"><strong>LinkedIn fact<\/strong><\/span>: Small businesses utilize LinkedIn 30% more than other social networks.<sup>1<\/sup><\/p>\n<h3><strong>Google+<\/strong><sup>1,2 <\/sup><\/h3>\n<p>Business owners are quickly starting to realize that Google+ increases their online presence and to maximize visibility on Google search pages.<\/p>\n<p><strong>Best<\/strong>: The prime time to share content and connect with your followers is any time of the day between 9 am and 11 am.<\/p>\n<p><strong>Worst<\/strong>: Avoid sharing news and updates in the early mornings and evenings.<\/p>\n<p><span style=\"text-decoration: underline\"><strong>Interesting fact<\/strong><\/span>: Small businesses only use Google+ for 4% of their overall marketing, so be sure it is necessary for your network.<sup>1<\/sup><\/p>\n<p>References<\/p>\n<p><sup>1 <\/sup>Price, S. (2014). <em>The small business guide to social media mastery. <\/em>Retrieved October 29, 2014 from <a href=\"https:\/\/placester.com\/real-estate-marketing-academy\/infographic-the-small-business-guide-to-social-media-mastery\/\">https:\/\/placester.com\/real-estate-marketing-academy\/infographic-the-small-business-guide-to-social-media-mastery\/<\/a><\/p>\n<p><sup>2 <\/sup>Gillett, R. (25 September 2014). <em>The best (and worst) times to post on social media (infographic). <\/em>Retrieved October 29, 2014 from <a href=\"http:\/\/www.fastcompany.com\/3036184\/how-to-be-a-success-at-everything\/the-best-and-worst-times-to-post-on-social-media-infograph\">http:\/\/www.fastcompany.com\/3036184\/how-to-be-a-success-at-everything\/the-best-and-worst-times-to-post-on-social-media-infograph<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>84 percent of business owners use social media to access their customers across multiple touch points. As a business owner, &#8230;<\/p>\n","protected":false},"author":3,"featured_media":213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[610],"tags":[32,147,161],"class_list":["post-212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-growth","tag-content","tag-sharing-on-social-media","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prime Time to Share on Social Media - Headway Capital Blog<\/title>\n<meta name=\"description\" content=\"As a business owner, if you are putting effort into social media marketing, don\u2019t you want to post at the best times possible? We break it down for you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.headwaycapital.com\/blog\/prime-time-share-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prime Time to Share on Social Media - Headway Capital Blog\" \/>\n<meta property=\"og:description\" content=\"As a business owner, if you are putting effort into social media marketing, don\u2019t you want to post at the best times possible? We break it down for you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.headwaycapital.com\/blog\/prime-time-share-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Headway Capital Blog\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-11T09:00:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-05T20:17:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2014\/11\/61-HC-Social-Media-Post-Times_1a011.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"792\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jordhan Briggs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordhan Briggs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Prime Time to Share on Social Media - Headway Capital Blog","description":"As a business owner, if you are putting effort into social media marketing, don\u2019t you want to post at the best times possible? We break it down for you.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.headwaycapital.com\/blog\/prime-time-share-social-media\/","og_locale":"en_US","og_type":"article","og_title":"Prime Time to Share on Social Media - Headway Capital Blog","og_description":"As a business owner, if you are putting effort into social media marketing, don\u2019t you want to post at the best times possible? We break it down for you.","og_url":"https:\/\/www.headwaycapital.com\/blog\/prime-time-share-social-media\/","og_site_name":"Headway Capital Blog","article_published_time":"2014-11-11T09:00:23+00:00","article_modified_time":"2020-10-05T20:17:34+00:00","og_image":[{"width":792,"height":400,"url":"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2014\/11\/61-HC-Social-Media-Post-Times_1a011.jpg","type":"image\/jpeg"}],"author":"Jordhan Briggs","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jordhan Briggs","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.headwaycapital.com\/blog\/prime-time-share-social-media\/#article","isPartOf":{"@id":"https:\/\/www.headwaycapital.com\/blog\/prime-time-share-social-media\/"},"author":{"name":"Jordhan Briggs","@id":"https:\/\/www.headwaycapital.com\/blog\/#\/schema\/person\/c6608f41f2afd6bfdabdedeef233b0e0"},"headline":"Prime Time to Share on Social Media","datePublished":"2014-11-11T09:00:23+00:00","dateModified":"2020-10-05T20:17:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.headwaycapital.com\/blog\/prime-time-share-social-media\/"},"wordCount":444,"image":{"@id":"https:\/\/www.headwaycapital.com\/blog\/prime-time-share-social-media\/#primaryimage"},"thumbnailUrl":"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2014\/11\/61-HC-Social-Media-Post-Times_1a011.jpg","keywords":["Content","Sharing on Social Media","Social Media"],"articleSection":["Marketing and Growth"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.headwaycapital.com\/blog\/prime-time-share-social-media\/","url":"https:\/\/www.headwaycapital.com\/blog\/prime-time-share-social-media\/","name":"Prime Time to Share on Social Media - Headway Capital Blog","isPartOf":{"@id":"https:\/\/www.headwaycapital.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.headwaycapital.com\/blog\/prime-time-share-social-media\/#primaryimage"},"image":{"@id":"https:\/\/www.headwaycapital.com\/blog\/prime-time-share-social-media\/#primaryimage"},"thumbnailUrl":"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2014\/11\/61-HC-Social-Media-Post-Times_1a011.jpg","datePublished":"2014-11-11T09:00:23+00:00","dateModified":"2020-10-05T20:17:34+00:00","author":{"@id":"https:\/\/www.headwaycapital.com\/blog\/#\/schema\/person\/c6608f41f2afd6bfdabdedeef233b0e0"},"description":"As a business owner, if you are putting effort into social media marketing, don\u2019t you want to post at the best times possible? We break it down for you.","breadcrumb":{"@id":"https:\/\/www.headwaycapital.com\/blog\/prime-time-share-social-media\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.headwaycapital.com\/blog\/prime-time-share-social-media\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.headwaycapital.com\/blog\/prime-time-share-social-media\/#primaryimage","url":"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2014\/11\/61-HC-Social-Media-Post-Times_1a011.jpg","contentUrl":"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2014\/11\/61-HC-Social-Media-Post-Times_1a011.jpg","width":792,"height":400,"caption":"Best & Worst Times to Post on Social Media"},{"@type":"BreadcrumbList","@id":"https:\/\/www.headwaycapital.com\/blog\/prime-time-share-social-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.headwaycapital.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing and Growth","item":"https:\/\/www.headwaycapital.com\/blog\/category\/marketing-growth\/"},{"@type":"ListItem","position":3,"name":"Prime Time to Share on Social Media"}]},{"@type":"WebSite","@id":"https:\/\/www.headwaycapital.com\/blog\/#website","url":"https:\/\/www.headwaycapital.com\/blog\/","name":"Headway Capital Blog","description":"Your source for the latest news, tools, tips and resources to help your small business succeed.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.headwaycapital.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.headwaycapital.com\/blog\/#\/schema\/person\/c6608f41f2afd6bfdabdedeef233b0e0","name":"Jordhan Briggs","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a16c2e0961ba7ef393e2dc1bc09e639e5a70100373d24dfcedfa9cca714cd339?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a16c2e0961ba7ef393e2dc1bc09e639e5a70100373d24dfcedfa9cca714cd339?s=96&d=wp_user_avatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a16c2e0961ba7ef393e2dc1bc09e639e5a70100373d24dfcedfa9cca714cd339?s=96&d=wp_user_avatar&r=g","caption":"Jordhan Briggs"},"description":"Jordhan Briggs is a content writer and copywriter at Enova International, Inc. dedicated to providing the most informative and useful content about living a rewarding life on a budget.","url":"https:\/\/www.headwaycapital.com\/blog\/author\/jbriggsenova-com\/"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/posts\/212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/comments?post=212"}],"version-history":[{"count":2,"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/posts\/212\/revisions"}],"predecessor-version":[{"id":2802,"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/posts\/212\/revisions\/2802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/media\/213"}],"wp:attachment":[{"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/media?parent=212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/categories?post=212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/tags?post=212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}