{"id":2093,"date":"2018-09-18T15:50:58","date_gmt":"2018-09-18T20:50:58","guid":{"rendered":"https:\/\/www.headwaycapital.com\/blog\/?p=2093"},"modified":"2020-10-05T16:11:20","modified_gmt":"2020-10-05T21:11:20","slug":"small-business-guide-to-facebook-chatbots","status":"publish","type":"post","link":"https:\/\/www.headwaycapital.com\/blog\/small-business-guide-to-facebook-chatbots\/","title":{"rendered":"A Small Business Guide to Facebook Chatbots"},"content":{"rendered":"

Facebook chatbots are becoming an increasingly important aspect of how customer service is managed. Global research firm Gartner predicts that chatbots will power 85% of customer service interactions by 2020<\/a><\/u>, while 80% of businesses say they currently use<\/a><\/u> or are planning to use chatbots.<\/p>\n

So, what is a chatbot? A chatbot is an automated chat program that sits on your website or a messaging service like Facebook Messenger and interacts with your customers to answer their questions and help them with requests.<\/p>\n

According to Facebook\u2019s stats, there are over 1.3 billion people on Messenger and over 300,000 active chatbots<\/a><\/u> already active on there, so if your business uses Facebook but doesn\u2019t have a chatbot, you are missing out on a valuable tool.<\/p>\n

Small businesses don\u2019t have the customer service resources available to the giants of the corporate world, but that doesn\u2019t mean that customers should have to wait for a response to a simple query. this is one of the major advantages that a chatbot can bring.<\/p>\n

If a customer wants to know your opening hours or check on the status of an order, they don\u2019t necessarily need to speak to a human member of staff.\u00a0 These are requests that a chatbot can easily deal with. You\u2019ve saved time and resource and your customer has received an answer quickly and efficiently.<\/p>\n

Chatbots can also help with your sales processes, offering information to potential customers doing their online research. Targeting your existing customers with deal alerts and personalized offers can drive impulse purchases as well as keeping them engaged with your brand.<\/p>\n

When it comes to making those purchases, your chatbot can also assist anyone who gets into difficulties. With 83% of customers saying that they need help at the point of purchase<\/a><\/u>, a chatbot could significantly improve your checkout conversion rate.<\/p>\n

These are just some of the ways that a chatbot can change the way your business interacts with your customers. In our in-depth guide, we\u2019ve given you instructions on setting up your own chatbot as well as tips on how to create one. We also explain how to speak the language your customers will expect to give them the kind of experience that keeps them coming back.<\/p>\n

Facebook Messenger chatbots can make a huge difference to small businesses, so read through our guide and get started with one of your own.<\/p>\n

\"small<\/p>\n

If you want to try Chatbots but can’t find the funding, a line of credit<\/a> can give you the boost you need to try new strategies<\/p>\n

Sources<\/strong><\/p>\n

    \n
  1. Kelly, S. (2017) Messenger\u2019s 2017 Year in Review<\/a><\/u> facebook.com<\/strong><\/li>\n
  2. Beaver, L. Anzalone, C. (2016) The Chatbot Monetization Report<\/a><\/u> businessinsider.com<\/strong><\/li>\n
  3. Pemberton Levy, H. (2016) Gartner Predicts a Virtual World of Exponential Change<\/a><\/u> gartner.com<\/strong><\/li>\n
  4. LivePerson. (2013) Connecting with Customers Report<\/a><\/u> liveperson.com<\/strong><\/li>\n
  5. Segment. (2017) The 2017 State of Personalization Report<\/a><\/u> segment.com<\/strong><\/li>\n
  6. Chatfuel. (2018) Chatfuel – Relationship-based Messenger marketing<\/a><\/u> chatfuel.com<\/strong><\/li>\n
  7. Botsify. (2018) Botsify – Create Website Chatbot in 5 minutes<\/a><\/u> botsify.com<\/strong><\/li>\n
  8. Sequel. (2018) Sequel – Create messenger bots with personality<\/a><\/u> onsequel.com<\/strong><\/li>\n
  9. Bennett, G. (2017) 9 Tips to Design Conversational Style for Your Bot<\/a><\/u> medium.com<\/strong><\/li>\n
  10. Facebook. (2018) Design Best Practices<\/a><\/u> messenger.fb.com<\/strong><\/li>\n
  11. Facebook. (2018) How do I edit or delete my Page’s call-to-action button?<\/a><\/u> facebook.com<\/strong><\/li>\n
  12. Oboishchyk, O. (2017) How to Promote Your Chatbot Like a Pro<\/a><\/u> chatbotsmagazine.com<\/strong><\/li>\n<\/ol>\n

    \u00a0<\/strong><\/p>\n

    Fair Use<\/strong><\/p>\n

    Want to share this project? Feel free! We just ask that you attribute by linking to this page, so your readers can learn more about our research.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Facebook chatbots are becoming an increasingly important aspect of how customer service is managed. 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