{"id":1916,"date":"2018-02-02T11:26:18","date_gmt":"2018-02-02T17:26:18","guid":{"rendered":"https:\/\/www.headwaycapital.com\/blog\/?p=1916"},"modified":"2020-10-05T15:06:22","modified_gmt":"2020-10-05T20:06:22","slug":"small-business-guide-google-analytics","status":"publish","type":"post","link":"https:\/\/www.headwaycapital.com\/blog\/small-business-guide-google-analytics\/","title":{"rendered":"Your Small Business Guide to Google Analytics"},"content":{"rendered":"<p>If you own a business, you should probably be using Google Analytics. It\u2019s one of the most important tools you can have for understanding and making the most of your website.<\/p>\n<p>In fact, estimates suggest that <a href=\"https:\/\/marketingland.com\/as-google-analytics-turns-10-we-ask-how-many-websites-use-it-151892\" target=\"_blank\" rel=\"noopener noreferrer\">as many as 30 to 50 million websites<\/a> use the free service, which simply requires a Google account to access. Once you see the wealth of information and insights at your fingertips, Analytics will quickly become your business\u2019s online best friend.<\/p>\n<p><em>How many people are visiting the site? What channel brings them there? Which pages are the most and least popular? How long do users stay on the site?<\/em>\u00a0 No matter what question you have about your website\u2019s performance, it\u2019s likely that Google Analytics has the answer. The new knowledge will allow you to tweak your website\u2019s layout and content over time, ensuring it becomes a powerful and effective tool for reaching your business objectives.<\/p>\n<p>Google Analytics can seem complicated and intimidating for a first time user. But with a solid foundation in the basics of Google Analytics, you\u2019ll be able to progress to using its more advanced features as well. From setting goals to tracking conversions to generating reports, the possibilities it offers are almost endless.<\/p>\n<p>There are myriad ways that Google Analytics can improve your business\u2019s online performance. Use our guide to help you get started and find your way around, then start transforming your visitor data into tangible success for your business.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1917\" src=\"\/blog\/wp-content\/uploads\/sites\/5\/2018\/02\/Your-Small-Business-Guide-to-Google-Analytics.png\" alt=\"Your Small Business Guide to Google Analytics Infographic\" width=\"800\" height=\"14067\" srcset=\"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2018\/02\/Your-Small-Business-Guide-to-Google-Analytics.png 800w, https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2018\/02\/Your-Small-Business-Guide-to-Google-Analytics-17x300.png 17w, https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2018\/02\/Your-Small-Business-Guide-to-Google-Analytics-768x13504.png 768w, https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2018\/02\/Your-Small-Business-Guide-to-Google-Analytics-150x2638.png 150w, https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2018\/02\/Your-Small-Business-Guide-to-Google-Analytics-640x11254.png 640w, https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2018\/02\/Your-Small-Business-Guide-to-Google-Analytics-750x13188.png 750w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>If you&#8217;re in need of changing your marketing strategy, a business <a href=\"https:\/\/www.headwaycapital.com\/line-of-credit\">line of credit<\/a> can give you access to the funding you need to drive your success.<\/p>\n<p><strong>Sources<\/strong><br \/>\nGoogle. (2017) <a href=\"https:\/\/www.google.com\/analytics\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics Solutions<\/a>. <strong>google.com<\/strong><br \/>\nHines, K. (2015) <a href=\"https:\/\/moz.com\/blog\/absolute-beginners-guide-to-google-analytics\" target=\"_blank\" rel=\"noopener noreferrer\">The Absolute Beginner\u2019s Guide to Google Analytics<\/a>. <strong>moz.com<\/strong><br \/>\n<a href=\"https:\/\/megalytic.com\/blog\/how-to-set-up-a-google-analytics-account\">Megalytic. (2017) <\/a><a href=\"https:\/\/megalytic.com\/blog\/how-to-set-up-a-google-analytics-account\" target=\"_blank\" rel=\"noopener noreferrer\">How to Set Up a Google Analytics Account<\/a>. <strong>megalytics.com<\/strong><br \/>\nWordPress. (2017) <a href=\"https:\/\/wordpress.org\/plugins\/google-analytics-for-wordpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">MonsterInsights: Google Analytics for WordPress<\/a>. <strong>wordpress.org<\/strong><br \/>\nGoogle Support. (2017) <a href=\"https:\/\/support.google.com\/analytics\/answer\/1068216?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">About Dashboards<\/a>. <strong>support.google.com<\/strong><br \/>\nGoogle Support. (2017) <a href=\"https:\/\/support.google.com\/analytics\/answer\/1638635?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">About Real-Time<\/a>. <strong>support.google.com<\/strong><br \/>\nFaucheux, M. (2017) <a href=\"https:\/\/supermetrics.com\/blog\/google-analytics-new-interface\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics New User Interface: How Has It Changed?<\/a> <strong>supermetrics.com<\/strong><br \/>\n<a href=\"http:\/\/www.agconsult.com\/en\/usability-blog\/how-to-track-down-the-least-visited-pages-of-your-website-and-what-to-do-with-them\">AGConsult. (2017) <\/a><a href=\"http:\/\/www.agconsult.com\/en\/usability-blog\/how-to-track-down-the-least-visited-pages-of-your-website-and-what-to-do-with-them\" target=\"_blank\" rel=\"noopener noreferrer\">How to track down the least visited pages of your website and what to do with them<\/a>. <strong>agconsult.com<\/strong><br \/>\nFirefox Add-ons. (2017) User Agent Switcher. <strong>addons.mozilla.org<\/strong><br \/>\nHarris, J. (2017) <a href=\"http:\/\/contentmarketinginstitute.com\/2017\/02\/performance-google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Simple Tips for Sleuthing Your Site Performance Using Google Analytics<\/a>. <strong>contentmarketinginstitute.com<\/strong><br \/>\nCleary, I. (2017) <a href=\"http:\/\/www.razorsocial.com\/understanding-google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Understanding Google Analytics: A Simple Guide to Advanced Terms<\/a>. <strong>razorsocial.com<\/strong><br \/>\nOptimize Smart. (2017) <a href=\"https:\/\/www.optimizesmart.com\/two-powerful-ways-to-reduce-bounce-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">Reduce Bounce Rate in Google Analytics Through These 11 Powerful Methods<\/a>. <strong>optimizesmart.com<\/strong><br \/>\nDBS Interactive. (2016) <a href=\"https:\/\/www.dbswebsite.com\/blog\/2016\/10\/04\/google-analytics-made-easy-new-visitors-vs-returning-visitors\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics Made Easy: New Visitors vs. Returning Visitors<\/a>. <strong>dbswebsite.com<\/strong><br \/>\n<a href=\"https:\/\/blog.kissmetrics.com\/awesome-google-analytics\/\">Kissmetrics. (2011) <\/a><a href=\"https:\/\/blog.kissmetrics.com\/awesome-google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">9 Awesome Things You Can Do With Google Analytics 5<\/a>. <strong>blog.kissmetrics.com<\/strong><br \/>\nGoogle Support. (2017) <a href=\"https:\/\/support.google.com\/analytics\/answer\/1709395?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">About the Users Flow report<\/a>. <strong>support.google.com<\/strong><br \/>\nSaeed, S. (2017) <a href=\"https:\/\/www.monsterinsights.com\/how-to-create-a-goal-in-google-analytics-to-track-conversions\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Create a Goal in Google Analytics to Track Conversions<\/a>. <strong>monsterinsights.com<\/strong><br \/>\nLofgren, L. (2012) <a href=\"https:\/\/blog.kissmetrics.com\/critical-goal-types\/\" target=\"_blank\" rel=\"noopener noreferrer\">4 Google Analytics Goal Types That Are Critical To Your Business<\/a>. <strong>blog.kissmetrics.com<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you own a business, you should probably be using Google Analytics. It\u2019s one of the most important tools you &#8230;<\/p>\n","protected":false},"author":6,"featured_media":1918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[614],"tags":[303,304,73,264,150,151],"class_list":["post-1916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics","tag-analytics","tag-data","tag-google","tag-guide","tag-small-biz","tag-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your Small Business Guide to Google Analytics - Headway Capital Blog<\/title>\n<meta name=\"description\" content=\"Trying to learn how to use Google Analytics for your small business? Check out this infographic for simple tips on how to get started.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.headwaycapital.com\/blog\/small-business-guide-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Small Business Guide to Google Analytics - Headway Capital Blog\" \/>\n<meta property=\"og:description\" content=\"Trying to learn how to use Google Analytics for your small business? 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