{"id":175,"date":"2014-09-30T10:00:40","date_gmt":"2014-09-30T15:00:40","guid":{"rendered":"https:\/\/headwaycapital.com\/blog\/?p=175"},"modified":"2020-10-05T16:41:49","modified_gmt":"2020-10-05T21:41:49","slug":"small-businesses-give-back","status":"publish","type":"post","link":"https:\/\/www.headwaycapital.com\/blog\/small-businesses-give-back\/","title":{"rendered":"Why Small Businesses Should Give Back"},"content":{"rendered":"

In 2013, total giving was more than $335 billion.1<\/sup> Supporting local charities and nonprofits is not only important to the economy, it is also important to your customers. All businesses, both big and small, have a responsibility to get involved with their local communities. A great way to do that is through the support of local charities.<\/p>\n

As a small-business owner, you have an opportunity to mingle with members of your community by becoming active and supporting a charity or non-profit organization. Giving back and volunteering time or donating money allows you to support charities and organizations you feel passionate about. Supporting a charity presents your business with the chance to become acquainted with the community through giving back.<\/p>\n

Getting involved with a local charity means a great deal to your customers. A study shows that 85 percent of customers have a more positive image of businesses that support a cause they care about.2 <\/sup>Ninety percent of customers want to know how businesses are supporting causes.2 <\/sup>Therefore, if you decide to donate a portion of your proceeds, make sure you let your customers know at your storefront and on social media. That way, they can get involved with the giving, too.<\/p>\n

Becoming involved with a local charity is also a great way to bond with your employees. When selecting a specific charity to work with, speak with your employees to decipher what causes they feel strongly about and how they want to get involved. Supporting a cause together will increase overall morale and bridge the gap between work life and personal life.<\/p>\n

Lastly, supporting a local charity or nonprofit is extremely beneficial from a financial standpoint. A majority of charities and nonprofits operate as tax-exempt 501(c)(3) organizations, which means the donations made to them are tax deductible.2<\/sup> Volunteered services, cash donations and sponsorship of events are all eligible for tax deductions. Therefore, when you are searching for a local charity or nonprofit organization to become involved with, be certain to look into their tax status.<\/p>\n

Small businesses that seize the opportunity to get involved with a local charity or nonprofit will see profits in more ways than one. Increased company morale, employee bonding and community visibility are just a few of the benefits of giving back. Creating a bond with a local charity or nonprofit is just as important to your community as it is your business.<\/p>\n

References<\/p>\n

1 <\/sup>CharityNavigator.com. (2014). Giving statistics. <\/em>Retrieved September 10, 2014 from http:\/\/www.charitynavigator.org\/index.cfm?bay=content.view&cpid=42#.VBBk02RdVA8<\/a><\/span><\/p>\n

2 <\/sup>Beesley, C. (2012, December 10). What your small business needs to know about charitable giving this holiday season. <\/em>Retrieved September 10, 2014 from http:\/\/www.sba.gov\/blogs\/what-your-small-business-needs-know-about-charitable-giving-holiday-season<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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