{"id":1730,"date":"2017-06-28T16:57:29","date_gmt":"2017-06-28T21:57:29","guid":{"rendered":"https:\/\/www.headwaycapital.com\/blog\/?p=1730"},"modified":"2020-10-05T16:13:56","modified_gmt":"2020-10-05T21:13:56","slug":"effective-about-us-page","status":"publish","type":"post","link":"https:\/\/www.headwaycapital.com\/blog\/effective-about-us-page\/","title":{"rendered":"How to Create an Effective About Us Page"},"content":{"rendered":"

Whether your company\u2019s website is managed internally or externally, your \u201cAbout\u201d page is something you should have input into as the owner of your business. It\u2019s the page that can tell your brand\u2019s \u201cstory\u201d like no other page can. Visitors who are checking out your company for the first time will almost invariably view this page to get a better understanding of your business. So, what should you put on this page? Check out these five ideas for some inspiration.<\/p>\n

 <\/p>\n

1.Tell Your Personal Story<\/strong><\/h2>\n

If your company is a family business or tightly intertwined with yourself as a person, telling your family\u2019s story or your personal story can be a major benefit to your business. Customers love to know that the people behind the small business are authentic to the business itself. If you consider your business to be a reflection of your hard work and personal values, don\u2019t be afraid to show it! Feature it on your company\u2019s \u201cAbout Us\u201d page.<\/p>\n

 <\/p>\n

2. Show Your Personality<\/strong>\u00a0<\/strong><\/h2>\n

This idea can work hand-in-hand with our first idea, or it can be used independently to demonstrate the personality of your business\/employees as a whole. Is there a certain quirk in your method of operations that makes your product or service stand out? Showcase it! Do you have a notable side hobby that may amplify the traits of your business? Revealing it to your customer base may endear them to you and your business.<\/p>\n

 <\/p>\n

3. Be Concise<\/strong><\/h2>\n

Telling your brand story and\/or the personal story behind your business can be effective for some small businesses, but for others, the bare minimum can be more \u201con brand.\u201d If your company and website aesthetic is simple and to the point, just sticking to the basics of when and where the company was founded, by who, how you operate and what the mission of your company is. While this idea may not be one that stands out, it\u2019s more a reminder that sometimes less can be more. If your brand\u2019s personality is simple and minimalistic, keep it short.<\/p>\n

 <\/p>\n

4. Turn Your \u201cAbout\u201d Page Into a \u201cResources\u201d Page<\/strong><\/h2>\n

We get it. Talking about yourself or your company can be uncomfortable. So, why not let some of your other pages do the talking for you? All of the pages on your company\u2019s website serve a larger role in helping your visitors learn about<\/em> your business, so why not just bring the pages together into a site map type layout on your \u201cAbout Us\u201d page?<\/p>\n

\u00a0<\/strong><\/p>\n

5. Get Visual<\/strong><\/h2>\n

Pictures are worth a thousand words, and sometimes vector imagery or photographs can be better than words for communicating what your business is truly about. Use this page to showcase your employees and facilities. Or maybe a historical timeline would do a nice job of telling your brand\u2019s story. Thinking visually about what your business is about can lead to a great idea.<\/p>\n","protected":false},"excerpt":{"rendered":"

Whether your company\u2019s website is managed internally or externally, your \u201cAbout\u201d page is something you should have input into as …<\/p>\n","protected":false},"author":7,"featured_media":1733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[540,611],"tags":[276,113,151,277],"class_list":["post-1730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coronavirus","category-optimizing-your-small-business","tag-about-us","tag-marketing","tag-small-business","tag-website"],"yoast_head":"\nHow to Create an Effective About Us Page - Headway Capital Blog<\/title>\n<meta name=\"description\" content=\"Your "About Us" page is a great opportunity for your potential customers to get to know your business \u2014\u00a0but what do you say? 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