{"id":1634,"date":"2017-03-27T12:59:10","date_gmt":"2017-03-27T17:59:10","guid":{"rendered":"https:\/\/www.headwaycapital.com\/blog\/?p=1519"},"modified":"2020-10-05T16:19:38","modified_gmt":"2020-10-05T21:19:38","slug":"small-business-guide-facebook-advertising","status":"publish","type":"post","link":"https:\/\/www.headwaycapital.com\/blog\/small-business-guide-facebook-advertising\/","title":{"rendered":"Small Business Guide to Facebook Advertising"},"content":{"rendered":"<p>Facebook ads are great for business. Used by over one billion people every month, it provides the tools to target your audience by precise demographics. But if your business doesn\u2019t have a large marketing department, where do you start?<\/p>\n<p>Our new infographic provides small business owners an easy-to-follow, step-by-step plan to set up and run your Facebook ad campaign. It provides a straightforward introduction to some of the website\u2019s more specific requirements, and some handy advice on how to tweak for your particular business.<\/p>\n<p>If you\u2019re not using Facebook ads yet, you\u2019re missing out on a great opportunity. Don\u2019t be afraid to dive in and use the world\u2019s biggest social media site to give you the edge over your competitors.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1520\" src=\"\/blog\/wp-content\/uploads\/sites\/5\/2017\/03\/Small-business-guide-to-Facebook-advertising.png\" alt=\"Small Business Guide to Facebook Advertising Infographic\" width=\"720\" height=\"8186\" \/><\/strong><\/p>\n<p>You can budget your ads on Facebook, but if you ever need funding for your next advertising venture, a <a href=\"https:\/\/www.headwaycapital.com\/line-of-credit\">line of credit<\/a> can help.<\/p>\n<p><strong>Sources<\/strong><br \/>\nBaltagalvis, A. (2017). <a href=\"https:\/\/www.oberlo.com\/blog\/the-beginners-guide-to-facebook-advertising\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Beginner\u2019s Guide to Facebook Advertising<\/a>. <strong>oberlo.com<\/strong><br \/>\neMarketer. (2016). <a href=\"https:\/\/www.emarketer.com\/Chart\/Social-Media-Platforms-that-Produce-Best-ROI-According-Social-Media-Marketers-Worldwide-March-2016-of-respondents\/190462\" target=\"_blank\" rel=\"noopener noreferrer\">Social Media Platforms that Produce the Best ROI According to Social Media Marketers Worldwide, March 2016 (% of respondents).<\/a> <strong>emarketer.com<\/strong><br \/>\nCarter, B. (2014). <a href=\"https:\/\/moz.com\/blog\/1-dollar-per-day-on-facebook-ads\" target=\"_blank\" rel=\"noopener noreferrer\">Why Every Business Should Spend at Least $1 per Day on Facebook Ads<\/a>. <strong>moz.com<\/strong><br \/>\nFacebook. <a href=\"https:\/\/www.facebook.com\/business\/help\/197976123664242\/?helpref=hc_fnav\" target=\"_blank\" rel=\"noopener noreferrer\">Advertising Objective<\/a>. <strong>facebook.com<\/strong><br \/>\nFacebook. <a href=\"https:\/\/www.facebook.com\/business\/help\/190490051321426?helpref=faq_content\" target=\"_blank\" rel=\"noopener noreferrer\">Why would my actual daily spend be different from my daily budget?<\/a> <strong>facebook.com<\/strong><br \/>\nFacebook Business. <a href=\"https:\/\/www.facebook.com\/business\/help\/340985466050775\" target=\"_blank\" rel=\"noopener noreferrer\">Lifetime Budget<\/a>. <strong>facebook.com<\/strong><br \/>\nFacebook Business. <a href=\"https:\/\/www.facebook.com\/business\/a\/online-sales\/link-ads\" target=\"_blank\" rel=\"noopener noreferrer\">Increase Website visitors and sales<\/a>. <strong>facebook.com<\/strong><br \/>\nLua, A. (2017). <a href=\"https:\/\/blog.bufferapp.com\/facebook-ads-manager\" target=\"_blank\" rel=\"noopener noreferrer\">The Complete Guide to Facebook Ads Manager: How to Create, Manage, Analyze Your Facebook Ads.<\/a> <strong>bufferapp.com<\/strong><br \/>\nFacebook. <a href=\"https:\/\/www.facebook.com\/business\/help\/633474486707199\" target=\"_blank\" rel=\"noopener noreferrer\">Targeting<\/a>. <strong>facebook.com<\/strong><br \/>\nPatel, N. (2014). <a href=\"https:\/\/adespresso.com\/academy\/blog\/much-small-businesses-spend-facebook-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">How Much Should Small Businesses Spend on Facebook Ads? (Hint: there\u2019s a way to find out)<\/a>. <strong>adespresso.com<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook ads are great for business. Used by over one billion people every month, it provides the tools to target &#8230;<\/p>\n","protected":false},"author":6,"featured_media":1638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[614],"tags":[63,64,264,96,113,161,162,265],"class_list":["post-1634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics","tag-facebook","tag-facebook-ads","tag-guide","tag-infographic","tag-marketing","tag-social-media","tag-social-media-for-business","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Small Business Guide to Facebook Advertising - Headway Capital Blog<\/title>\n<meta name=\"description\" content=\"Facebook ads are a great way for a small business to reach their target audience. Check out this step-by-step guide for tips on how to get started.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.headwaycapital.com\/blog\/small-business-guide-facebook-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Small Business Guide to Facebook Advertising - Headway Capital Blog\" \/>\n<meta property=\"og:description\" content=\"Facebook ads are a great way for a small business to reach their target audience. Check out this step-by-step guide for tips on how to get started.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.headwaycapital.com\/blog\/small-business-guide-facebook-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Headway Capital Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-27T17:59:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-05T21:19:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2017\/03\/Facebook-Advertising-header-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"792\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jennifer Gueringer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennifer Gueringer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Small Business Guide to Facebook Advertising - Headway Capital Blog","description":"Facebook ads are a great way for a small business to reach their target audience. 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