{"id":1405,"date":"2017-02-22T09:51:29","date_gmt":"2017-02-22T15:51:29","guid":{"rendered":"https:\/\/www.headwaycapital.com\/blog\/?p=1405"},"modified":"2020-10-05T15:43:58","modified_gmt":"2020-10-05T20:43:58","slug":"write-perfect-job-ad","status":"publish","type":"post","link":"https:\/\/www.headwaycapital.com\/blog\/write-perfect-job-ad\/","title":{"rendered":"How To Write The Perfect Job Ad"},"content":{"rendered":"<p>Writing a job ad is an important responsibility. You want to reach as many potential applicants as possible and convince the best ones that it\u2019s worth the effort to apply. How can you ensure your job ad will get the response your business needs?<\/p>\n<p>With a few basic principles in place, writing your ad needn\u2019t be a trial. For a start, keep your work count low. Neurologists reckon <a href=\"http:\/\/time.com\/3858309\/attention-spans-goldfish\/\" target=\"_blank\" rel=\"noopener noreferrer\">the internet has reduced the average attention span to around eight seconds<\/a> \u2014 less than a goldfish! Keep your introduction to 40 words or less. If you catch the attention of your dream candidate, they can read the details further on.<\/p>\n<p>Our new infographic breaks the whole process down into straightforward steps to make sure you don\u2019t miss an important element. The time you spend perfecting your job ad will be reflected in the quality of employee you end up taking on.<\/p>\n<p>Recruitment is hard work, but it\u2019s also a time of great optimism. With a little craft, your job ad will help you meet up with the best new talent. Together, you can take your business to the next level.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1419 size-full\" src=\"\/blog\/wp-content\/uploads\/sites\/5\/2017\/02\/How-to-write-the-perfect-job-ad-1.png\" alt=\"infographic\" width=\"860\" height=\"8006\" srcset=\"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2017\/02\/How-to-write-the-perfect-job-ad-1.png 860w, https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2017\/02\/How-to-write-the-perfect-job-ad-1-768x7150.png 768w, https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2017\/02\/How-to-write-the-perfect-job-ad-1-110x1024.png 110w, https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2017\/02\/How-to-write-the-perfect-job-ad-1-150x1396.png 150w, https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2017\/02\/How-to-write-the-perfect-job-ad-1-640x5958.png 640w, https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2017\/02\/How-to-write-the-perfect-job-ad-1-42x391.png 42w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><\/p>\n<p>Recruiting, hiring and training staff can be especially costly for small business owners, but you shouldn&#8217;t let that stop you from hiring the right people. <a href=\"https:\/\/www.headwaycapital.com\/small-business-loans\">Small business loans<\/a> are available to help you cover expenses for a successful enterprise.<\/p>\n<p><strong>Sources<\/strong><br \/>\nInc.com. 2017. <a href=\"http:\/\/www.inc.com\/minda-zetlin\/9-steps-to-writing-job-ads-top-candidates-cant-resist.html\" target=\"_blank\" rel=\"noopener noreferrer\">How to Write Job Listings Top Candidates Can&#8217;t Resist | inc.com. <\/a> <strong>inc.com<\/strong><br \/>\nWeber, L. (2013). <a href=\"http:\/\/blogs.wsj.com\/atwork\/2013\/05\/02\/how-we-really-read-job-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">How We Really Read Job Ads<\/a>. <strong>Wsj.com<\/strong><br \/>\nMoran, G. (2014). <a href=\"https:\/\/www.fastcompany.com\/3035359\/hit-the-ground-running\/why-your-job-title-means-a-lot-more-than-you-think\" target=\"_blank\" rel=\"noopener noreferrer\">Why Your Job Title Means a Lot More Than You Think<\/a>. <strong>Fastcompany.com<\/strong><br \/>\nMonster Hiring Resource Center. (2017). <u><a href=\"http:\/\/hiring.monster.co.uk\/hr\/hr-best-practices\/recruiting-hiring-advice\/attracting-job-candidates\/how-do-i-write-an-effective-job-advert.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">How do I write an effective job advert?<\/a><\/u> <strong>monster.co.uk<\/strong><br \/>\nDo Better Hiring &#8211; The RecruitLoop Blog. (2017<u>). <\/u><u><a href=\"http:\/\/recruitloop.com\/blog\/how-to-write-an-effective-job-advertisement\/\" target=\"_blank\" rel=\"noopener noreferrer\">9 Simple Steps to Writing a Compelling Job Advertisement.<\/a><\/u> <strong>recruitloop.com<\/strong><br \/>\nMadgex. (2017). <a href=\"https:\/\/www.madgex.com\/blog\/writing-an-effective-job-advert\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Writing an effective job advert \u2013 Getting the basics right <\/u>.<\/a>\u00a0madgex.com<br \/>\nHR4free. (2017). <u>How to Write a Job Advertisement &#8211; Sample Acknowledgement of Application Letter<\/u>. <strong>hr4free.com<\/strong><br \/>\nRecruiting Times. (2015). <a href=\"http:\/\/recruitingtimes.org\/news\/4906\/company-reputation-as-important-as-pay-for-job-seekers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Company reputation as important as pay for job seekers.<\/a> <strong>Recruitingtimes.org<\/strong><br \/>\nSmartRecruiters Blog. (2017). <u><a href=\"https:\/\/www.smartrecruiters.com\/blog\/job-ads-that-work\/\" target=\"_blank\" rel=\"noopener noreferrer\">Job Ads That Work | How to Write a Job Posting <strong>SmartRecruiters.<\/strong> <\/a><\/u><strong>com<\/strong><br \/>\nCareerFAQs. (2017). <a href=\"http:\/\/www.careerfaqs.com.au\/careers\/job-hunting-tips\/how-to-write-a-successful-job-ad\" target=\"_blank\" rel=\"noopener noreferrer\"><u>How to write a successful job ad<\/u>.<\/a> <strong>careerfaqs.com<\/strong><br \/>\nShore, H. (2012). <a href=\"http:\/\/www.activategroupinc.com\/2012\/05\/the-importance-of-defining-employee-roles\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Importance of Defining Employee Roles<\/a>. <strong>Activategroupinc.com<\/strong><br \/>\nWriting effective job responsibilities. (2017). <a href=\"http:\/\/www.halogensoftware.com\/uk\/learn\/how-to\/writing-effective-job-responsibilities-essential-functionscompetencies\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Writing effective job responsibilities\/essential functions\/competencies<\/u>.<\/a> <strong>halogensoftware.com<\/strong><br \/>\nWriting effective job descriptions and person specifications &#8211; Recruitment. (2017). <a href=\"https:\/\/www.tpp.co.uk\/employers\/recruitment-advice\/general-recruitment\/writing-effective-job-descriptions-and-person-specifications\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Writing effective job descriptions and person specifications &#8211; Recruitment<\/u>.<\/a>\u00a0<strong>tpp.co.uk<\/strong><br \/>\nBurke, M. (2016). <a href=\"http:\/\/www.socialtalent.co\/blog\/10-reasons-why-you-should-include-salary-ranges-in-your-job-ads\" target=\"_blank\" rel=\"noopener noreferrer\">10 Reasons Why You Should Include Salary Ranges in Your Job Ads<\/a>. <strong>Socialtalent.com<\/strong><br \/>\nMonster Hiring Resource Center. (2017). <u><a href=\"http:\/\/hiring.monster.co.uk\/hr\/hr-best-practices\/recruiting-hiring-advice\/attracting-job-candidates\/should-i-include-a-salary-guide-in-job-adverts.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">Should I include a salary guide in job adverts?<\/a><\/u> <strong>monster.co.uk<\/strong><br \/>\nRyan, L. (2015). <a href=\"http:\/\/www.forbes.com\/sites\/lizryan\/2015\/03\/30\/just-put-the-salary-range-in-your-job-ad-already\/#3837bdbe5a3a\" target=\"_blank\" rel=\"noopener noreferrer\">Put The Salary Range In Your Job Ad, Already!<\/a> <strong>Forbes.com<\/strong><br \/>\nFaragher, J. (2015). The importance of job location. <strong>recruitmentagencynow.com<\/strong><br \/>\nForbes Coaches Council. (2016). <a href=\"http:\/\/www.forbes.com\/sites\/forbescoachescouncil\/2016\/09\/19\/10-ways-the-job-application-process-is-changing\/2\/#15b5a07c58a7\" target=\"_blank\" rel=\"noopener noreferrer\">10 Ways The Job Application Process Is Changing<\/a>. <strong>Forbes.com<\/strong><br \/>\nMcSpadden, K. (2015). <a href=\"http:\/\/time.com\/3858309\/attention-spans-goldfish\/\" target=\"_blank\" rel=\"noopener noreferrer\">You Now Have a Shorter Attention Span Than a Goldfish<\/a>. <strong>time.com<\/strong><br \/>\nTolan, J. (2013). <a href=\"http:\/\/thenextweb.com\/entrepreneur\/2013\/09\/29\/fear-factor-are-your-job-candidates-unqualified-or-terrified\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fear factor: Are your job candidates unqualified or terrified?<\/a> <strong>thenextweb.com<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Writing a job ad is an important responsibility. You want to reach as many potential applicants as possible and convince &#8230;<\/p>\n","protected":false},"author":6,"featured_media":1407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[611],"tags":[251,56,85,96,103,254,253,256,252,255],"class_list":["post-1405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimizing-your-small-business","tag-ad","tag-employement","tag-hiring","tag-infographic","tag-job","tag-job-ad","tag-job-candidate","tag-new-employee","tag-recruiting","tag-recruitment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Write The Perfect Job Ad - Headway Capital Blog<\/title>\n<meta name=\"description\" content=\"Learn how to recruit top talent for your company by crafting the perfect job ad with simple techniques outlined in this infographic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.headwaycapital.com\/blog\/write-perfect-job-ad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Write The Perfect Job Ad - 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