{"id":1301,"date":"2016-11-16T11:25:40","date_gmt":"2016-11-16T17:25:40","guid":{"rendered":"https:\/\/www.headwaycapital.com\/blog\/?p=1301"},"modified":"2020-10-05T16:44:17","modified_gmt":"2020-10-05T21:44:17","slug":"9-ways-make-customers-happy","status":"publish","type":"post","link":"https:\/\/www.headwaycapital.com\/blog\/9-ways-make-customers-happy\/","title":{"rendered":"9 Ways to Make Your Customers Happy"},"content":{"rendered":"

We live in an age where pretty much anyone can start a business, but the odds of becoming victim to today\u2019s harsh economy or living in the shadow of a rival business can be unfortunately high. While there are many advantages to selling online, it also comes with the risk of customers disengaging. It is easier than ever for a customer to walk away from a potential sale, and chances are you won\u2019t even hear about it. Bill Gates famously told us, \u201cYour most unhappy customers are your greatest source of learning<\/a>\u201d \u2014 and if you want to ensure you\u2019re getting that chance to learn, you need to engage with not just your regular customers but with the walk-outs and near-misses.<\/p>\n

Indeed, a mere 4% of dissatisfied customers<\/a> will let your business know how they feel \u2014 which means, by Bill Gates\u2019 reasoning, you could be missing out on 96% of your best learning opportunities. Give your customers a portal where they can offer feedback anonymously, and keep your social media outlets friendly and open so that unhappy customers can approach you easily. Try to form a relationship with them; they\u2019ll be more likely to buy and hopefully more open about their complaint if things go wrong.<\/p>\n

One way to appeal to unhappy customers that remain silent is to be as transparent as possible about what you do. A customer might not complain when an issue arises, but if you\u2019ve made a mistake and you issue a public acknowledgement of where you\u2019ve gone wrong, hopefully those clients that lost faith in you will see that your service is about to improve. The only good mistake is a mistake you own and learn from, and plenty of big shots have suffered<\/a> for not recognizing this. To help prevent you making more, we proudly offer this great new infographic, which really probes the do\u2019s and don\u2019ts of customer service.<\/p>\n

 <\/p>\n

\"happy<\/p>\n

If you need small business funding<\/a> to help keep your customers happy, you have options.<\/p>\n

Sources<\/strong><\/p>\n

24\/7 Wall St. The 10 Companies Burned Worst by Bad Press<\/a>. theatlantic.com<\/p>\n

Burns, J. 2014. Your most unhappy customers are your greatest source of learning<\/a>. marketingmag.com.au<\/p>\n

Genesys Global Survey. 2009. The cost of poor customer service<\/a>. Ancorlearning.com.au<\/p>\n

Oracle. 2011. Customer experience impact report<\/a>. Oracle.com<\/p>\n

Reichheld, F. 2001. Prescription for cutting costs.<\/a> Bain and Company<\/p>\n

Murphy, L. SaaS Churn rate: What\u2019s acceptable<\/a>. Sixteenventures.com<\/p>\n

Brainyquote. Quote on Jeff Bezos.<\/a> Brainyquote.com<\/p>\n

Maxwell, J. Quotes.<\/a> Goodreads.com<\/p>\n

Newell-Legner, R. 2014. The complete guide to dynamite customer care<\/a>. Glance Source<\/p>\n

Stirtz<\/a>,K. 2008.\u00a0More Loyal Customers: 21 Real World Lessons to Keep Your Customers Coming Back.<\/a> Createspace.<\/p>\n","protected":false},"excerpt":{"rendered":"

We live in an age where pretty much anyone can start a business, but the odds of becoming victim to …<\/p>\n","protected":false},"author":2,"featured_media":1305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[610],"tags":[237,236,41,96],"class_list":["post-1301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-growth","tag-customer-happiness","tag-customer-satisfaction","tag-customer-service","tag-infographic"],"yoast_head":"\n9 Ways to Make Your Customers Happy - Headway Capital Blog<\/title>\n<meta name=\"description\" content=\"Wondering how to make and keep your customers satisfied? 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