{"id":1234,"date":"2016-10-04T14:11:28","date_gmt":"2016-10-04T19:11:28","guid":{"rendered":"https:\/\/www.headwaycapital.com\/blog\/?p=1234"},"modified":"2020-10-05T16:33:53","modified_gmt":"2020-10-05T21:33:53","slug":"build-personal-brand-online","status":"publish","type":"post","link":"https:\/\/www.headwaycapital.com\/blog\/build-personal-brand-online\/","title":{"rendered":"How to build a personal brand online"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>The traditional curriculum vitae has had its day. At best, it might form an addendum to a specific job application you make, but even if a potential employer specifically asks for a r\u00e9sum\u00e9, you need to be aware that it\u2019s only the start of them checking you out \u2014 with some asserting that your <a href=\"http:\/\/www.businessinsider.com\/your-tweets-are-more-important-than-your-rsum-2013-2\" target=\"_blank\" rel=\"noopener noreferrer\">Tweets say far more about you<\/a> than a list of qualifications. But even the familiar idea of applying for a job now seems dated in many sectors, and if you want to expand your networks, attract a paying audience, or otherwise thrive in the <a href=\"http:\/\/www.businessnewsdaily.com\/9194-gig-economy-katz-krueger.html\" target=\"_blank\" rel=\"noopener noreferrer\">gig economy<\/a>, you need to recognize that your professional value can no longer be represented by a single document, but by the broader impression you create through your various web presences.<\/p>\n<p>&nbsp;<\/p>\n<p>The tough news is that this is hard work. Rather than brushing up a three-page Word doc every few months, the serious professional must now make time to design and align an online persona consisting of social network profiles and a personal blog and\/or channel, as well as the closest thing we have to the classic CV: your <a href=\"https:\/\/www.linkedin.com\/pulse\/how-create-killer-linkedin-profile-get-you-noticed-bernard-marr\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn profile<\/a>. And these are not static solutions. You will be judged by the tone, frequency and quality of regular posts and shares, how responsive your email habits are, the reach and prestige of your networks \u2013 and the ongoing consistency of each of these factors.<\/p>\n<p>&nbsp;<\/p>\n<p>It\u2019s time, therefore, that you put aside a day or two to renovate your online brand and plan how to keep it live going forward. If you\u2019re still not sure where to begin on such a task, be sure to check out this new infographic listing the eleven online branding principles you need to know \u2014 and then enjoy just being yourself.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1253 size-full\" src=\"\/blog\/wp-content\/uploads\/sites\/5\/2016\/10\/How-to-build-a-personal-brand-DV5.png\" alt=\"how-to-build-a-personal-brand-infographic\" width=\"720\" height=\"7198\" srcset=\"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2016\/10\/How-to-build-a-personal-brand-DV5.png 720w, https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2016\/10\/How-to-build-a-personal-brand-DV5-30x300.png 30w, https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2016\/10\/How-to-build-a-personal-brand-DV5-150x1500.png 150w, https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2016\/10\/How-to-build-a-personal-brand-DV5-640x6398.png 640w, https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2016\/10\/How-to-build-a-personal-brand-DV5-39x391.png 39w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>If you need help funding your website or building your brand, a <a href=\"https:\/\/www.headwaycapital.com\/small-business-loans\">small business loan<\/a> can help you get where you want to be<\/p>\n<p>Sources<\/p>\n<p><a href=\"https:\/\/www.quicksprout.com\/the-complete-guide-to-building-your-personal-brand-chapter-8\/\" target=\"_blank\" rel=\"noopener noreferrer\">Patel, N. &amp; Agius, A. (2016). The Complete Guide To Building Your Personal Brand. <strong>quicksprout.com<\/strong><\/a><\/p>\n<p><a href=\"http:\/\/www.socialmediatoday.com\/content\/abcs-personal-branding\" target=\"_blank\" rel=\"noopener noreferrer\">Citroen, L. (2014). The ABCs of Personal Branding. <strong>socialmediatoday.com<\/strong><\/a><\/p>\n<p><a href=\"http:\/\/www.businessnewsdaily.com\/6975-future-of-recruiting.html\" target=\"_blank\" rel=\"noopener noreferrer\">Taylor, F. (2016). Hiring in the Digital Age: What&#8217;s Next for Recruiting? <strong>businessnewsdaily.com<\/strong><\/a><\/p>\n<p><a href=\"http:\/\/careeradvisoryboard.org\/public\/uploads\/2013\/11\/cab-2013-jpi-es.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">DeVry University (2013). Job Seekers Unprepared to Take Advantage of Employment Market Opportunities. <strong>careeradvisoryboard.org<\/strong><\/a><\/p>\n<p><a href=\"http:\/\/www.chrisducker.com\/building-an-online-brand\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ducker, C. (2016). The Easy-to-Follow Guide to Building an Online Brand. <strong>chrisducker.com<\/strong><\/a><\/p>\n<p><a href=\"http:\/\/www.forbes.com\/sites\/shamahyder\/2014\/08\/18\/7-things-you-can-do-to-build-an-awesome-personal-brand\/2\/#63a7261a61cc\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.forbes.com\/sites\/shamahyder\/2014\/08\/18\/7-things-you-can-do-to-build-an-awesome-personal-brand\/2\/#63a7261a61cc<\/a><\/p>\n<p><a href=\"http:\/\/www.businessinsider.com\/your-tweets-are-more-important-than-your-rsum-2013-2\" target=\"_blank\" rel=\"noopener noreferrer\">Giang, V. (2013). This Company Will Only Accept &#8216;Twitter Resumes&#8217; For A Six-Figure Job. businessinsider.com<\/a><\/p>\n<p><a href=\"http:\/\/www.businessnewsdaily.com\/9194-gig-economy-katz-krueger.html\" target=\"_blank\" rel=\"noopener noreferrer\">Uzialko, A. (2016). The Gig Economy&#8217;s Growing Influence on the American Workforce. <strong>businessnewsdaily.com<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/pulse\/how-create-killer-linkedin-profile-get-you-noticed-bernard-marr\" target=\"_blank\" rel=\"noopener noreferrer\">Marr, B. (2015). How To Create A Killer LinkedIn Profile That Will Get You Noticed. linkedin.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; The traditional curriculum vitae has had its day. At best, it might form an addendum to a specific job &#8230;<\/p>\n","protected":false},"author":6,"featured_media":1236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[610],"tags":[219,220,224,221,222,96,218,225,223,161],"class_list":["post-1234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-growth","tag-brand","tag-branding","tag-cv","tag-digital","tag-impression","tag-infographic","tag-personal-brand","tag-profile","tag-resume","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to build a personal brand online - Headway Capital Blog<\/title>\n<meta name=\"description\" content=\"Add to your traditional resume by building up your personal brand. Check out this infographic for simple tips on how to make a digital impression.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.headwaycapital.com\/blog\/build-personal-brand-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to build a personal brand online - Headway Capital Blog\" \/>\n<meta property=\"og:description\" content=\"Add to your traditional resume by building up your personal brand. Check out this infographic for simple tips on how to make a digital impression.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.headwaycapital.com\/blog\/build-personal-brand-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Headway Capital Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-04T19:11:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-05T21:33:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2016\/10\/PERSONAL-BRAND-HEADER.png\" \/>\n\t<meta property=\"og:image:width\" content=\"792\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jennifer Gueringer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennifer Gueringer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to build a personal brand online - Headway Capital Blog","description":"Add to your traditional resume by building up your personal brand. Check out this infographic for simple tips on how to make a digital impression.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.headwaycapital.com\/blog\/build-personal-brand-online\/","og_locale":"en_US","og_type":"article","og_title":"How to build a personal brand online - Headway Capital Blog","og_description":"Add to your traditional resume by building up your personal brand. Check out this infographic for simple tips on how to make a digital impression.","og_url":"https:\/\/www.headwaycapital.com\/blog\/build-personal-brand-online\/","og_site_name":"Headway Capital Blog","article_published_time":"2016-10-04T19:11:28+00:00","article_modified_time":"2020-10-05T21:33:53+00:00","og_image":[{"width":792,"height":400,"url":"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2016\/10\/PERSONAL-BRAND-HEADER.png","type":"image\/png"}],"author":"Jennifer Gueringer","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jennifer Gueringer","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.headwaycapital.com\/blog\/build-personal-brand-online\/#article","isPartOf":{"@id":"https:\/\/www.headwaycapital.com\/blog\/build-personal-brand-online\/"},"author":{"name":"Jennifer Gueringer","@id":"https:\/\/www.headwaycapital.com\/blog\/#\/schema\/person\/c2044259979963decdf6ee2a13f23b09"},"headline":"How to build a personal brand online","datePublished":"2016-10-04T19:11:28+00:00","dateModified":"2020-10-05T21:33:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.headwaycapital.com\/blog\/build-personal-brand-online\/"},"wordCount":452,"image":{"@id":"https:\/\/www.headwaycapital.com\/blog\/build-personal-brand-online\/#primaryimage"},"thumbnailUrl":"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2016\/10\/PERSONAL-BRAND-HEADER.png","keywords":["brand","branding","cv","digital","impression","Infographic","personal brand","profile","resume","Social Media"],"articleSection":["Marketing and Growth"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.headwaycapital.com\/blog\/build-personal-brand-online\/","url":"https:\/\/www.headwaycapital.com\/blog\/build-personal-brand-online\/","name":"How to build a personal brand online - Headway Capital Blog","isPartOf":{"@id":"https:\/\/www.headwaycapital.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.headwaycapital.com\/blog\/build-personal-brand-online\/#primaryimage"},"image":{"@id":"https:\/\/www.headwaycapital.com\/blog\/build-personal-brand-online\/#primaryimage"},"thumbnailUrl":"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2016\/10\/PERSONAL-BRAND-HEADER.png","datePublished":"2016-10-04T19:11:28+00:00","dateModified":"2020-10-05T21:33:53+00:00","author":{"@id":"https:\/\/www.headwaycapital.com\/blog\/#\/schema\/person\/c2044259979963decdf6ee2a13f23b09"},"description":"Add to your traditional resume by building up your personal brand. Check out this infographic for simple tips on how to make a digital impression.","breadcrumb":{"@id":"https:\/\/www.headwaycapital.com\/blog\/build-personal-brand-online\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.headwaycapital.com\/blog\/build-personal-brand-online\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.headwaycapital.com\/blog\/build-personal-brand-online\/#primaryimage","url":"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2016\/10\/PERSONAL-BRAND-HEADER.png","contentUrl":"https:\/\/www.headwaycapital.com\/blog\/wp-content\/uploads\/sites\/5\/2016\/10\/PERSONAL-BRAND-HEADER.png","width":792,"height":400,"caption":"personal-brand-header"},{"@type":"BreadcrumbList","@id":"https:\/\/www.headwaycapital.com\/blog\/build-personal-brand-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.headwaycapital.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing and Growth","item":"https:\/\/www.headwaycapital.com\/blog\/category\/marketing-growth\/"},{"@type":"ListItem","position":3,"name":"How to build a personal brand online"}]},{"@type":"WebSite","@id":"https:\/\/www.headwaycapital.com\/blog\/#website","url":"https:\/\/www.headwaycapital.com\/blog\/","name":"Headway Capital Blog","description":"Your source for the latest news, tools, tips and resources to help your small business succeed.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.headwaycapital.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.headwaycapital.com\/blog\/#\/schema\/person\/c2044259979963decdf6ee2a13f23b09","name":"Jennifer Gueringer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f5b2074c58c2208b796aa7090ac77b2289cc21fc3ceeaa67ee918338883f9964?s=96&d=wp_user_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f5b2074c58c2208b796aa7090ac77b2289cc21fc3ceeaa67ee918338883f9964?s=96&d=wp_user_avatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f5b2074c58c2208b796aa7090ac77b2289cc21fc3ceeaa67ee918338883f9964?s=96&d=wp_user_avatar&r=g","caption":"Jennifer Gueringer"},"description":"Jennifer G. is a Social Media Associate at Enova International, Inc., and is interested in finding new and creative ways to be financially savvy.","url":"https:\/\/www.headwaycapital.com\/blog\/author\/jgueringerenova-com\/"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/posts\/1234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/comments?post=1234"}],"version-history":[{"count":3,"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/posts\/1234\/revisions"}],"predecessor-version":[{"id":2242,"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/posts\/1234\/revisions\/2242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/media\/1236"}],"wp:attachment":[{"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/media?parent=1234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/categories?post=1234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.headwaycapital.com\/blog\/wp-json\/wp\/v2\/tags?post=1234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}